The RGB News|短视频|广告营销案例【ADGuider广告指南】

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RGB 新闻

案例简介：在罗马尼亚，1000 人中只有 14 人献血，使该国在欧洲献血排名中垫底。每天都有成千上万的人因缺乏血液而成为受害者，但罗马尼亚人主要关心的是他们自己后院发生的事情。为了让他们关心，我们不得不去他们家。Antena 1 的头号新闻节目 “观察者” 激活了它最强大的工具 -- 电视屏幕。一个星期以来，观众注意到他们屏幕上缺少了一些东西 -- 屏幕 RGB 颜色中的红色成分 -- 从而展示了没有血的生活是什么感觉。

RGB 新闻

案例简介：No more than 14 people out of 1000 donate blood in Romania, leaving the country at the bottom of blood donation ranking in Europe.Thousands fall victims to lack of blood daily, but Romanians are concerned with mainly what happens in their own backyard. To make them care, we had to go into their homes. Observator, Antena 1's number one news program, activated its strongest tool - the TV screen. For one week, viewers noticed that something on their screen was missing - the red component from the screen RGB colors - thus showing how life without blood feels like.