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Sainsbury's 活跃的孩子 2
案例简介：描述/概要 摘要 Sainsburys 的购物者每花费 10 英镑就会收到 1 张优惠券，以及每花费 5 英镑购买水果和蔬菜的额外优惠券。这些担保可以捐赠给一所学校，然后可以将它们兑换成体育设备和活动体验。 上下文 通过路演、电视和媒体、店内 POS 和互联网，Sainsburys 成功说服了 24,000 多所学校注册 (超过 85%), 获得超过 70% 的客户参与并激励父母。水果和蔬菜销售增长了 10.3%，每周增加了 250,000 的购物者交易，总销售额增长了 6400万英镑。价值 1700万英镑的设备和经验捐赠给学校，平均订单为 754 英镑，而学校对体育设备的投资通常每年约为 200 英镑。这是一场真正的综合运动，打破了 Sainsburys 的目标，惠及整个社区，并以创新、富有同情心的方式解决肥胖问题。
Sainsbury's 活跃的孩子 2
案例简介：Description / Synopsis Summary Shoppers at Sainsburys received 1 voucher for every £10 spent, together with an extra voucher for every £5 spent on fruit and vegetables. These vouches could be donated to a school that could then redeem them for PE equipment and active experiences. Context Through a road show, TV and the press, in-store POS, and the internet, Sainsburys managed to persuade over 24,000 schools to register (over 85%), gain over 70% customer participation and to motivate parents. Fruit and vegetable sales grew by 10.3%, there were 250,000 incremental shopper transactions per week and the total sales uplift was £64 million. £17 million worth of equipment and experiences were donated to schools with average orders of £754 when school investments in PE equipment were normally around £200 per year. It was a truly integrated campaign that smashed Sainsburys objectives, benefited entire communities and addressed obesity in an innovative, compassionate way.
Sainsburys Active Kids 2
案例简介：描述/概要 摘要 Sainsburys 的购物者每花费 10 英镑就会收到 1 张优惠券，以及每花费 5 英镑购买水果和蔬菜的额外优惠券。这些担保可以捐赠给一所学校，然后可以将它们兑换成体育设备和活动体验。 上下文 通过路演、电视和媒体、店内 POS 和互联网，Sainsburys 成功说服了 24,000 多所学校注册 (超过 85%), 获得超过 70% 的客户参与并激励父母。水果和蔬菜销售增长了 10.3%，每周增加了 250,000 的购物者交易，总销售额增长了 6400万英镑。价值 1700万英镑的设备和经验捐赠给学校，平均订单为 754 英镑，而学校对体育设备的投资通常每年约为 200 英镑。这是一场真正的综合运动，打破了 Sainsburys 的目标，惠及整个社区，并以创新、富有同情心的方式解决肥胖问题。
Sainsburys Active Kids 2
案例简介：Description / Synopsis Summary Shoppers at Sainsburys received 1 voucher for every £10 spent, together with an extra voucher for every £5 spent on fruit and vegetables. These vouches could be donated to a school that could then redeem them for PE equipment and active experiences. Context Through a road show, TV and the press, in-store POS, and the internet, Sainsburys managed to persuade over 24,000 schools to register (over 85%), gain over 70% customer participation and to motivate parents. Fruit and vegetable sales grew by 10.3%, there were 250,000 incremental shopper transactions per week and the total sales uplift was £64 million. £17 million worth of equipment and experiences were donated to schools with average orders of £754 when school investments in PE equipment were normally around £200 per year. It was a truly integrated campaign that smashed Sainsburys objectives, benefited entire communities and addressed obesity in an innovative, compassionate way.
Sainsbury's 活跃的孩子 2
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Sainsburys Active Kids 2
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基本信息
- 广告战役： #Sainsbury's-互动-4b24#
- 广告品牌： Sainsbury's
- 发布日期： 2005-01-01
- 行业领域： 生活服务 , 商场超市
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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