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你的注意力能超过金鱼吗？
案例简介：随着注意力跨度下降到前所未有的水平，吸引青少年注意力的最佳方法是向他们挑战游戏。因此，为了推出新的Kravin' 番茄酱金鱼风味，坎贝尔在Snapchat上制作了 “金鱼焦点对位镜头”。增强现实体验很简单。玩家必须将注意力集中在金鱼饼干上9秒钟以上，才能解锁促销代码以获得折扣。为什么是9秒？这就是真正的金鱼的注意力范围，玩家面临着挑战，看他们的注意力如何提高。玩家可以专注于饼干的时间越长，他们的得分就越好。该游戏使用Snap的眼动跟踪技术来测量所有类型的通知和旨在破坏它们的干扰中的焦点。由加拿大祖鲁·阿尔法·基洛 (Zulu Alpha Kilo) 为坎贝尔的金鱼制作的电影广告，类别为: 食品。
你的注意力能超过金鱼吗？
案例简介：With attention spans declining to unprecedented levels, the best way to get the attention of teenagers is to challenge them to a game. So to launch their new Kravin’ Ketchup Goldfish flavour, Campbell’s built the Goldfish Focus Faceoff Lens on Snapchat. The augmented reality experience is simple. Players must keep their attention on the Goldfish cracker for more than 9 seconds to unlock a promo code for a discount. Why 9 seconds? That’s the attention span of a real Goldfish and players are challenged to see how their focus measures up. The longer players can concentrate on the cracker, the better their score. The game uses Snap’s eye-tracking technology to measure focus amidst all types of notifications and distractions designed to disrupt them. Film advertisement created by Zulu Alpha Kilo, Canada for Campbell’s Goldfish, within the category: Food.
Can your attention span beat a goldfish's?
案例简介：随着注意力跨度下降到前所未有的水平，吸引青少年注意力的最佳方法是向他们挑战游戏。因此，为了推出新的Kravin' 番茄酱金鱼风味，坎贝尔在Snapchat上制作了 “金鱼焦点对位镜头”。增强现实体验很简单。玩家必须将注意力集中在金鱼饼干上9秒钟以上，才能解锁促销代码以获得折扣。为什么是9秒？这就是真正的金鱼的注意力范围，玩家面临着挑战，看他们的注意力如何提高。玩家可以专注于饼干的时间越长，他们的得分就越好。该游戏使用Snap的眼动跟踪技术来测量所有类型的通知和旨在破坏它们的干扰中的焦点。由加拿大祖鲁·阿尔法·基洛 (Zulu Alpha Kilo) 为坎贝尔的金鱼制作的电影广告，类别为: 食品。
Can your attention span beat a goldfish's?
案例简介：With attention spans declining to unprecedented levels, the best way to get the attention of teenagers is to challenge them to a game. So to launch their new Kravin’ Ketchup Goldfish flavour, Campbell’s built the Goldfish Focus Faceoff Lens on Snapchat. The augmented reality experience is simple. Players must keep their attention on the Goldfish cracker for more than 9 seconds to unlock a promo code for a discount. Why 9 seconds? That’s the attention span of a real Goldfish and players are challenged to see how their focus measures up. The longer players can concentrate on the cracker, the better their score. The game uses Snap’s eye-tracking technology to measure focus amidst all types of notifications and distractions designed to disrupt them. Film advertisement created by Zulu Alpha Kilo, Canada for Campbell’s Goldfish, within the category: Food.
你的注意力能超过金鱼吗？
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Can your attention span beat a goldfish's?
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