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优步手语
案例简介：概要 你如何设计数字产品来帮助聋人司机在养活自己的同时拥有更丰富的体验？你消除了沟通障碍。惊人的 70% 的聋人和重听人要么失业，要么就业不足。我们决定在移动设备和桌面设备上设计一个美丽、简单、引人注目的数字体验，可以教会乘客如何将空闲的手变成通信工具。我们使用大胆、明亮的颜色来吸引注意力和激情。我们觉得手签署不同信件的普遍意象会让学习一种新语言感到平易近人和有趣。 结果 从非营利组织的领导人，如聋人通信服务公司 (CSD) 到地方和国家新闻机构，每个人都对优步手语工具充满热情，包括十几篇格言文章, 快速公司，TechCrunch，Mashable，Engadget 等。在总体品牌情绪低落的时候,这项运动帮助推动了媒体、社会、骑手和司机人口统计中的司机爱和积极情绪。以该工具为特色的司机时事通讯电子邮件是今年最活跃的模块之一，开盘率为 29.97%，车手以 23.69% 的开盘率进行了回应。这场运动在 YouTube 、 Facebook 、 Instagram 和 Twitter 上有超过 29,094,838 个印象。 执行 为了庆祝全国聋人意识月，我们建立了一个桌面和移动体验，用美国手语教骑手简单的单词和短语。我们给数千万美国车手和司机发了电子邮件，还在车手和司机应用程序中放了一张卡片，邀请人们加入对话。移动体验教会了人们从 “你好” 和 “谢谢” 到如何拼写你的名字的一切。我们与聋哑影响者合作，如奥斯卡获奖女演员马莉 · 马特林和美国下一个顶级模特尼尔 · 迪马科。我们创建了付费和有机的社交视频和资产，以提高知名度。 活动描述 在世界各地，优步的每一次旅行都以同样的方式开始。车停了 & 骑手向司机说了他/她的名字，司机确认了名字，他们就走了。只是这不是聋人或重听司机的工作方式。对他们来说是不同的。骑手被告知他们的司机是聋子，但通常不知道如何用手语交流，所以从一开始骑就不同了。这些游乐设施通常不会以友好的名字或打招呼开始，而是更尴尬。但是骑不应该因为有人听不见而有所不同。与优步合作对许多聋人来说已经成为一个宝贵的赚钱机会，随着越来越多的乘客与聋人或重听司机相匹配, 我们希望确保我们为这个合作伙伴社区提供对他们有效的工具。
优步手语
案例简介：Synopsis How do you design digital products that help Deaf drivers have a richer experience while they support themselves? You eliminate communication barriers. A staggering 70% of Deaf and Hard of Hearing people are either unemployed or underemployed. We decided to design a beautiful, simple, eye-catching digital experience across both mobile and desktop that could teach riders how to turn idle hands into communications tools. We used bold, bright colors to invite attention and pique engagement. We felt the universal imagery of hands signing different letters would make learning a new language feel approachable and fun. Outcome Everyone from nonprofit leaders like the Communication Services for the Deaf (CSD) to local and national news outlets responded with overwhelming enthusiasm for the Uber Sign Language tool including in over a dozen articles across AdAge, Fast Company, TechCrunch, Mashable, Engadget etc. At a time when general brand sentiment was low, the campaign helped drive driver love and positive sentiment across media, social and the rider and driver demographics. The driver newsletter email featuring the tool was one of the most engaged modules of the year with a 29.97% open rate and riders responded in kind with a 23.69% open rate of the launch email. The campaign wrapped with over 29,094,838 impressions across YouTube, Facebook, Instagram, and Twitter. Execution To celebrate National Deaf Awareness month we built a desktop and mobile experience that taught riders simple words and phrases in American Sign Language. We emailed tens of millions of our U.S. riders and drivers, and also put a card in the rider and driver app inviting people to join the conversation. The mobile experience taught people everything from “hello” and “thank you” to how to finger-spell your first name. We partnered with Deaf influencers like Academy Award-winning actress Marlee Matlin and America’s Next Top Model Nyle DiMarco. We created both paid and organic social videos and assets to boost awareness. CampaignDescription All over the world, every Uber trip starts the same way. The car pulls up & the rider says his/her name to the driver, the driver confirms the name, and they’re off. Only that’s not how it works for Deaf or hard of hearing Drivers. For them it’s different. The rider gets alerted that their driver is Deaf but usually doesn’t know how to communicate in sign language, so right from the start the ride is different. These rides often don’t start with a friendly name or a hello, but instead more awkwardly. But rides shouldn’t have to be different just because somebody can’t hear. Partnering with Uber has become a valuable earning opportunity to many Deaf people, and as more riders get matched with Deaf or hard of hearing drivers, we wanted to make sure that we were serving this community of partners with tools that worked for them.
Uber Sign Language
案例简介：概要 你如何设计数字产品来帮助聋人司机在养活自己的同时拥有更丰富的体验？你消除了沟通障碍。惊人的 70% 的聋人和重听人要么失业，要么就业不足。我们决定在移动设备和桌面设备上设计一个美丽、简单、引人注目的数字体验，可以教会乘客如何将空闲的手变成通信工具。我们使用大胆、明亮的颜色来吸引注意力和激情。我们觉得手签署不同信件的普遍意象会让学习一种新语言感到平易近人和有趣。 结果 从非营利组织的领导人，如聋人通信服务公司 (CSD) 到地方和国家新闻机构，每个人都对优步手语工具充满热情，包括十几篇格言文章, 快速公司，TechCrunch，Mashable，Engadget 等。在总体品牌情绪低落的时候,这项运动帮助推动了媒体、社会、骑手和司机人口统计中的司机爱和积极情绪。以该工具为特色的司机时事通讯电子邮件是今年最活跃的模块之一，开盘率为 29.97%，车手以 23.69% 的开盘率进行了回应。这场运动在 YouTube 、 Facebook 、 Instagram 和 Twitter 上有超过 29,094,838 个印象。 执行 为了庆祝全国聋人意识月，我们建立了一个桌面和移动体验，用美国手语教骑手简单的单词和短语。我们给数千万美国车手和司机发了电子邮件，还在车手和司机应用程序中放了一张卡片，邀请人们加入对话。移动体验教会了人们从 “你好” 和 “谢谢” 到如何拼写你的名字的一切。我们与聋哑影响者合作，如奥斯卡获奖女演员马莉 · 马特林和美国下一个顶级模特尼尔 · 迪马科。我们创建了付费和有机的社交视频和资产，以提高知名度。 活动描述 在世界各地，优步的每一次旅行都以同样的方式开始。车停了 & 骑手向司机说了他/她的名字，司机确认了名字，他们就走了。只是这不是聋人或重听司机的工作方式。对他们来说是不同的。骑手被告知他们的司机是聋子，但通常不知道如何用手语交流，所以从一开始骑就不同了。这些游乐设施通常不会以友好的名字或打招呼开始，而是更尴尬。但是骑不应该因为有人听不见而有所不同。与优步合作对许多聋人来说已经成为一个宝贵的赚钱机会，随着越来越多的乘客与聋人或重听司机相匹配, 我们希望确保我们为这个合作伙伴社区提供对他们有效的工具。
Uber Sign Language
案例简介：Synopsis How do you design digital products that help Deaf drivers have a richer experience while they support themselves? You eliminate communication barriers. A staggering 70% of Deaf and Hard of Hearing people are either unemployed or underemployed. We decided to design a beautiful, simple, eye-catching digital experience across both mobile and desktop that could teach riders how to turn idle hands into communications tools. We used bold, bright colors to invite attention and pique engagement. We felt the universal imagery of hands signing different letters would make learning a new language feel approachable and fun. Outcome Everyone from nonprofit leaders like the Communication Services for the Deaf (CSD) to local and national news outlets responded with overwhelming enthusiasm for the Uber Sign Language tool including in over a dozen articles across AdAge, Fast Company, TechCrunch, Mashable, Engadget etc. At a time when general brand sentiment was low, the campaign helped drive driver love and positive sentiment across media, social and the rider and driver demographics. The driver newsletter email featuring the tool was one of the most engaged modules of the year with a 29.97% open rate and riders responded in kind with a 23.69% open rate of the launch email. The campaign wrapped with over 29,094,838 impressions across YouTube, Facebook, Instagram, and Twitter. Execution To celebrate National Deaf Awareness month we built a desktop and mobile experience that taught riders simple words and phrases in American Sign Language. We emailed tens of millions of our U.S. riders and drivers, and also put a card in the rider and driver app inviting people to join the conversation. The mobile experience taught people everything from “hello” and “thank you” to how to finger-spell your first name. We partnered with Deaf influencers like Academy Award-winning actress Marlee Matlin and America’s Next Top Model Nyle DiMarco. We created both paid and organic social videos and assets to boost awareness. CampaignDescription All over the world, every Uber trip starts the same way. The car pulls up & the rider says his/her name to the driver, the driver confirms the name, and they’re off. Only that’s not how it works for Deaf or hard of hearing Drivers. For them it’s different. The rider gets alerted that their driver is Deaf but usually doesn’t know how to communicate in sign language, so right from the start the ride is different. These rides often don’t start with a friendly name or a hello, but instead more awkwardly. But rides shouldn’t have to be different just because somebody can’t hear. Partnering with Uber has become a valuable earning opportunity to many Deaf people, and as more riders get matched with Deaf or hard of hearing drivers, we wanted to make sure that we were serving this community of partners with tools that worked for them.
优步手语
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Uber Sign Language
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