What are those two round shaped objects in the sky? Balloons? Chewing gum bubbles? Soap bubbles? No. They are flying balls happy to be hair free thanks to Veet Men. In addition to being an expert in female body hair removal, Veet has successfully managed to understand what is at stake when it comes to men’s private parts. The result? A new bold innovation: the Veet Men new Intimate Hair Removal Kit. A hair removal cream and a dermatologically tested aloe vera aftercare balm, specifically designed to remove body hair from men’s private parts. To bring to life this irresistible proposition, BETC has imagined a bold, metaphorical and exhilarating odyssey of cute representation of male private parts (re)discovering a brand-new world of pure sensations. Disrupting the archetypes of the category with humor, Veet goes beyond product benefit and introduces an inspirational and relatable sensorial experience. Because when men’s private parts are free from body hair, completely smooth, with no unpleasant side effects, they feel things differently, they feel free to explore and enjoy more of life. The launch of this innovation will be emphasized with an omnichannel ecosystem including TV, digital and POS, to be rolled out in Europe, Australia, New Zealand and Latin America.