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婴儿床死亡转折
案例简介：几十年来，卑尔根大学以科学发现影响了整个世界。今年他们庆祝75周年，所以为了纪念周年，我们宣传了他们自成立以来取得的一些研究成果。这些发现之一是Trond Markestad教授和他的团队对婴儿床死亡的研究。几十年来，睡在肚子上可能会导致婴儿床死亡，但他们发现新生儿应该睡在他们的背上。在这项研究公之于众之后，挪威目睹了婴儿床死亡病例的减少，最终，统计数据减少了一半。为了传达这一成就，我们创建了一个交互式印刷品，读者可以在其中帮助将熟睡的婴儿翻过来。该印刷品已在挪威最大的新闻杂志之一VG Helg和卑尔根的当地报纸上发表。印刷广告创建的尝试广告，挪威卑尔根大学，在类别: 教育，健康。
婴儿床死亡转折
案例简介：For decades the University of Bergen has affected the whole world with scientific discoveries. This year they celebrate 75 years, so to mark the anniversary, we promoted several of the research findings they've achieved since its founding. One of these findings was Professor Trond Markestad and his team's research on crib death. For decades, sleeping on the stomach could lead to crib death, but they found out that newborns rather should sleep on their backs. Quickly after this research had reached the public, Norway witnessed a decrease in the number of crib death cases, and in the end, the statistics got halved. To communicate this achievement, we created an interactive print where the readers could help turn a sleeping baby over on the right side. The print got published in one of Norway's largest news magazines, VG Helg, and local newspapers in Bergen. Print advertisement created by TRY Advertising, Norway for University of Bergen, within the categories: Education, Health.
The Crib Death Turn
案例简介：几十年来，卑尔根大学以科学发现影响了整个世界。今年他们庆祝75周年，所以为了纪念周年，我们宣传了他们自成立以来取得的一些研究成果。这些发现之一是Trond Markestad教授和他的团队对婴儿床死亡的研究。几十年来，睡在肚子上可能会导致婴儿床死亡，但他们发现新生儿应该睡在他们的背上。在这项研究公之于众之后，挪威目睹了婴儿床死亡病例的减少，最终，统计数据减少了一半。为了传达这一成就，我们创建了一个交互式印刷品，读者可以在其中帮助将熟睡的婴儿翻过来。该印刷品已在挪威最大的新闻杂志之一VG Helg和卑尔根的当地报纸上发表。印刷广告创建的尝试广告，挪威卑尔根大学，在类别: 教育，健康。
The Crib Death Turn
案例简介：For decades the University of Bergen has affected the whole world with scientific discoveries. This year they celebrate 75 years, so to mark the anniversary, we promoted several of the research findings they've achieved since its founding. One of these findings was Professor Trond Markestad and his team's research on crib death. For decades, sleeping on the stomach could lead to crib death, but they found out that newborns rather should sleep on their backs. Quickly after this research had reached the public, Norway witnessed a decrease in the number of crib death cases, and in the end, the statistics got halved. To communicate this achievement, we created an interactive print where the readers could help turn a sleeping baby over on the right side. The print got published in one of Norway's largest news magazines, VG Helg, and local newspapers in Bergen. Print advertisement created by TRY Advertising, Norway for University of Bergen, within the categories: Education, Health.
婴儿床死亡转折
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The Crib Death Turn
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