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Mmrx: 床架
案例简介：执行 该活动是通过我们的网站 (bedstockfest.com) 、拥有的社交渠道 (Facebook 、 Twitter 、 Instagram 、 YouTube) 以及我们的网络和影响者的社交渠道发起的。所有视频表演、信息和活动宣传资料都完全托管在数字平台上。 结果 Bedstock 是教育、娱乐和吸引更多音乐爱好者的关键组成部分，他们相信音乐有治愈的力量，并将捐赠和传播意识。我们筹集了超过 30 万美元，仅在社交渠道上就产生了超过 42 毫米以上的印象。除了使用该节目的父母和孩子之外，我们还有效地接触到了新的观众，增加了对该节目的亲和力。我们还创建了一个受音乐行业喜爱的平台，该平台将持续多年来支持这项事业。 战略 MyMusicRx 通过探索数字仪器和从医院病床录制音乐的项目，为癌症儿童提供音乐的治疗能力。我们的任务是创建一个数字和社会运动，主要是提高认识，并产生捐款。因为 MyMusicRx 服务的孩子们大部分时间都在床上，我们创造了床架, 一个在线音乐节，艺术家在床上表演，作为一种团结的行为，与慈善机构的使命完美地联系在一起。我们的目标是音乐爱好者，他们都相信音乐的治愈力量。我们通过一系列已经建立的录音艺术家来教育、娱乐和吸引观众，他们在他们的网络中播种内容和活动，以确保最大限度的曝光。
Mmrx: 床架
案例简介：Execution The campaign was launched via our website (bedstockfest.com), owned social channels (Facebook, Twitter, Instagram, YouTube), and the social channels of our networks and influencers. All video performances, information, and campaign collateral were solely hosted on digital platforms. Outcome Bedstock was a crucial component to educating, entertaining and engaging a greater audience of music lovers who believe that music has the power to heal and will donate and spread awareness. We raised over $30K and generated over 42MM+ impressions on social channels alone. We also effectively reached a new audience beyond the parents and children who use the program, increasing affinity for the program. We also created the beginnings of a platform, loved by the music industry, that will live on for years to support the cause. Strategy MyMusicRx delivers the healing power of music to kids with cancer via programs to explore digital instruments and record music from their hospital beds. We were tasked with creating a digital and social campaign that would primarily raise awareness and also generate donations. Since the kids MyMusicRx serves spend so much of their time in bed, we created Bedstock, an online music festival in which the artists perform from bed as an act of solidarity that perfectly connects to the mission of the charity. We targeted music-lovers who share the belief in the healing power of music. We educated, entertained and engaged our audience through a lineup of established recording artists who seeded the content and campaign across their networks to ensure maximum exposure.
Mmrx: Bedstock
案例简介：执行 该活动是通过我们的网站 (bedstockfest.com) 、拥有的社交渠道 (Facebook 、 Twitter 、 Instagram 、 YouTube) 以及我们的网络和影响者的社交渠道发起的。所有视频表演、信息和活动宣传资料都完全托管在数字平台上。 结果 Bedstock 是教育、娱乐和吸引更多音乐爱好者的关键组成部分，他们相信音乐有治愈的力量，并将捐赠和传播意识。我们筹集了超过 30 万美元，仅在社交渠道上就产生了超过 42 毫米以上的印象。除了使用该节目的父母和孩子之外，我们还有效地接触到了新的观众，增加了对该节目的亲和力。我们还创建了一个受音乐行业喜爱的平台，该平台将持续多年来支持这项事业。 战略 MyMusicRx 通过探索数字仪器和从医院病床录制音乐的项目，为癌症儿童提供音乐的治疗能力。我们的任务是创建一个数字和社会运动，主要是提高认识，并产生捐款。因为 MyMusicRx 服务的孩子们大部分时间都在床上，我们创造了床架, 一个在线音乐节，艺术家在床上表演，作为一种团结的行为，与慈善机构的使命完美地联系在一起。我们的目标是音乐爱好者，他们都相信音乐的治愈力量。我们通过一系列已经建立的录音艺术家来教育、娱乐和吸引观众，他们在他们的网络中播种内容和活动，以确保最大限度的曝光。
Mmrx: Bedstock
案例简介：Execution The campaign was launched via our website (bedstockfest.com), owned social channels (Facebook, Twitter, Instagram, YouTube), and the social channels of our networks and influencers. All video performances, information, and campaign collateral were solely hosted on digital platforms. Outcome Bedstock was a crucial component to educating, entertaining and engaging a greater audience of music lovers who believe that music has the power to heal and will donate and spread awareness. We raised over $30K and generated over 42MM+ impressions on social channels alone. We also effectively reached a new audience beyond the parents and children who use the program, increasing affinity for the program. We also created the beginnings of a platform, loved by the music industry, that will live on for years to support the cause. Strategy MyMusicRx delivers the healing power of music to kids with cancer via programs to explore digital instruments and record music from their hospital beds. We were tasked with creating a digital and social campaign that would primarily raise awareness and also generate donations. Since the kids MyMusicRx serves spend so much of their time in bed, we created Bedstock, an online music festival in which the artists perform from bed as an act of solidarity that perfectly connects to the mission of the charity. We targeted music-lovers who share the belief in the healing power of music. We educated, entertained and engaged our audience through a lineup of established recording artists who seeded the content and campaign across their networks to ensure maximum exposure.
Mmrx: 床架
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Mmrx: Bedstock
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