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锦鲤鱼饲料邀请
案例简介：简要解释 Nuvali 是最好的观察和经验。关键是让人们开车一个半小时离开城市，参观这个地区。 关键目标是增加努瓦利的步行交通，这样更多的人可以体验它所提供的一切。 描述客户的简报 Nuvali 是一个可持续发展的社区，其愿景是创造与地球一起繁荣的生活空间。客户想邀请人们过来，这样他们就能看到 Nuvali 承诺的独特生活。 设计过程 这个设计在努瓦利最大的景点之一竖琴上 -- 一个人造湖泊，里面装满了成千上万条美丽的锦鲤鱼。人们被要求参观努瓦利，并邀请它作为鱼饲料。该材料用可食用墨水印刷不同的锦鲤鱼图案。真正的 Nuvali 的环保推力，邀请留下零浪费。 结果 随着人们开车去努瓦利喂鱼，锦鲤鱼湖的客流量和骚动增加。更重要的是，他们体验了生活在一个可持续的社区会是什么样子。
锦鲤鱼饲料邀请
案例简介：Brief Explanation Nuvali is best seen and experienced. The key was to get people to drive an hour and a half away from the city and visit the area. The key objective was to increase foot traffic in Nuvali so a lot more can experience what it has to offer. Describe the brief from the client Nuvali is a sustainable community with a vision of creating living spaces that thrive with the Earth. The clients wanted to invite people over so they see the unique kind of living that Nuvali promises. Design Process The design harps on one of the biggest attractions of Nuvali – a man-made lake filled with thousands of beautiful koi fish. People were asked to visit Nuvali and feed the fish with an invite that doubles as fish feed. The material was printed with different koi fish patterns using edible ink. True to Nuvali’s eco-friendly thrust, the invite left zero waste. Results An increase in foot traffic and commotion in the koi fish lake as people take the drive to Nuvali and go fish feeding. More than this, they experience what living in a sustainable community would be like.
KOI FISH FEED INVITE
案例简介：简要解释 Nuvali 是最好的观察和经验。关键是让人们开车一个半小时离开城市，参观这个地区。 关键目标是增加努瓦利的步行交通，这样更多的人可以体验它所提供的一切。 描述客户的简报 Nuvali 是一个可持续发展的社区，其愿景是创造与地球一起繁荣的生活空间。客户想邀请人们过来，这样他们就能看到 Nuvali 承诺的独特生活。 设计过程 这个设计在努瓦利最大的景点之一竖琴上 -- 一个人造湖泊，里面装满了成千上万条美丽的锦鲤鱼。人们被要求参观努瓦利，并邀请它作为鱼饲料。该材料用可食用墨水印刷不同的锦鲤鱼图案。真正的 Nuvali 的环保推力，邀请留下零浪费。 结果 随着人们开车去努瓦利喂鱼，锦鲤鱼湖的客流量和骚动增加。更重要的是，他们体验了生活在一个可持续的社区会是什么样子。
KOI FISH FEED INVITE
案例简介：Brief Explanation Nuvali is best seen and experienced. The key was to get people to drive an hour and a half away from the city and visit the area. The key objective was to increase foot traffic in Nuvali so a lot more can experience what it has to offer. Describe the brief from the client Nuvali is a sustainable community with a vision of creating living spaces that thrive with the Earth. The clients wanted to invite people over so they see the unique kind of living that Nuvali promises. Design Process The design harps on one of the biggest attractions of Nuvali – a man-made lake filled with thousands of beautiful koi fish. People were asked to visit Nuvali and feed the fish with an invite that doubles as fish feed. The material was printed with different koi fish patterns using edible ink. True to Nuvali’s eco-friendly thrust, the invite left zero waste. Results An increase in foot traffic and commotion in the koi fish lake as people take the drive to Nuvali and go fish feeding. More than this, they experience what living in a sustainable community would be like.
锦鲤鱼饲料邀请
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KOI FISH FEED INVITE
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基本信息
- 广告战役： #NUVALI-设计与品牌-c972#
- 广告品牌： Nuvali
- 发布日期： 2000
- 行业领域： 影音娱乐 , 商务服务
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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