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VANS3XTRASHOE
案例简介：实施 这个想法是建立在品牌核心目标 -- 溜冰者 -- 的强大洞察力之上的。 vans3xtrashoe 与受众建立最相关的互动，让他们知道品牌理解他们的需求，更重要的是: 该品牌将在限量版中为他们推出一款独特而完美的特殊产品。 执行 马德里的 Vans 商店制作了一个专为滑冰运动员设计的促销包。多亏了 Vans 3xtra 鞋，现在溜冰者可以展示他们的货车更长时间 概要 每个溜冰者都用他的优势脚做他的把戏。那只鞋不断地在董事会上滑动，由于它与董事会的不断摩擦，它很快就磨损了。让另一只鞋看起来焕然一新。导致溜冰者最终扔掉了两只鞋。即使只有一个磨损或破碎 活动描述 Vans，一个由溜冰者制造并为他们服务的品牌，介绍: 历史上第一次，一个品牌创造了一包鞋子，不仅有两双鞋子，还有三双鞋子:Vans 3xtra 鞋一包专为让 Vans 鞋持续更长时间而设计的。用通常的一双和一双额外的鞋子来搭配你的主要脚。 结果 Vans Shop Madrid 推出了限量版，仅在 3 天内就缺货，最重要的是，Vans 3xtrashoe 直接与他们的核心客户接触，加强了品牌的独特定位。
VANS3XTRASHOE
案例简介：Implementation The idea is build on a very powerful insight from the brands core target: Skaters.Vans3xtrashoe builds most relevant engagement with their audience, letting them know that the brand understand their needs, and more important: the brand moves on launching an unique and perfectly fitting special product for them in a limites edition. Execution Vans shop Madrid produced a promotional pack specially designed for skaters. Thanks to Vans 3xtra Shoe, now skaters can show of their Vans for much longer Synopsis Every skater does his tricks with his dominant foot. That shoe is constantly sliding across the board and quickly wears down due to its constant friction with the board. Leaving the other shoe looking brand new.Resulting in skaters throwing away both shoes in the end. Even if only one of them is worn out or broken CampaignDescription Vans, a brand made by and for skaters, introduces: For the first time in history, a brand has created a pack of shoes that comes with not only two but three shoes: Vans 3xtra Shoe A pack specially designed to allow Vans shoes to last longer.With the usual pair and an extra shoe for your dominant foot. Outcome Vans Shop Madrid launched a limited edition that went out of stock in just 3 days, and most importantly, Vans 3xtrashoe engaged directly with their core customers, reinforcing brands unique positioning.
VANS3XTRASHOE
案例简介：实施 这个想法是建立在品牌核心目标 -- 溜冰者 -- 的强大洞察力之上的。 vans3xtrashoe 与受众建立最相关的互动，让他们知道品牌理解他们的需求，更重要的是: 该品牌将在限量版中为他们推出一款独特而完美的特殊产品。 执行 马德里的 Vans 商店制作了一个专为滑冰运动员设计的促销包。多亏了 Vans 3xtra 鞋，现在溜冰者可以展示他们的货车更长时间 概要 每个溜冰者都用他的优势脚做他的把戏。那只鞋不断地在董事会上滑动，由于它与董事会的不断摩擦，它很快就磨损了。让另一只鞋看起来焕然一新。导致溜冰者最终扔掉了两只鞋。即使只有一个磨损或破碎 活动描述 Vans，一个由溜冰者制造并为他们服务的品牌，介绍: 历史上第一次，一个品牌创造了一包鞋子，不仅有两双鞋子，还有三双鞋子:Vans 3xtra 鞋一包专为让 Vans 鞋持续更长时间而设计的。用通常的一双和一双额外的鞋子来搭配你的主要脚。 结果 Vans Shop Madrid 推出了限量版，仅在 3 天内就缺货，最重要的是，Vans 3xtrashoe 直接与他们的核心客户接触，加强了品牌的独特定位。
VANS3XTRASHOE
案例简介：Implementation The idea is build on a very powerful insight from the brands core target: Skaters.Vans3xtrashoe builds most relevant engagement with their audience, letting them know that the brand understand their needs, and more important: the brand moves on launching an unique and perfectly fitting special product for them in a limites edition. Execution Vans shop Madrid produced a promotional pack specially designed for skaters. Thanks to Vans 3xtra Shoe, now skaters can show of their Vans for much longer Synopsis Every skater does his tricks with his dominant foot. That shoe is constantly sliding across the board and quickly wears down due to its constant friction with the board. Leaving the other shoe looking brand new.Resulting in skaters throwing away both shoes in the end. Even if only one of them is worn out or broken CampaignDescription Vans, a brand made by and for skaters, introduces: For the first time in history, a brand has created a pack of shoes that comes with not only two but three shoes: Vans 3xtra Shoe A pack specially designed to allow Vans shoes to last longer.With the usual pair and an extra shoe for your dominant foot. Outcome Vans Shop Madrid launched a limited edition that went out of stock in just 3 days, and most importantly, Vans 3xtrashoe engaged directly with their core customers, reinforcing brands unique positioning.
VANS3XTRASHOE
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VANS3XTRASHOE
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基本信息
- 广告战役： #Vans-设计与品牌-5d72#
- 广告品牌： VANS
- 发布日期： 2000
- 行业领域： 服装配饰 , 穿着/装扮
- 媒体类别： 短视频
- 广告语言： 西班牙语
- 媒介平台： 网络
- 获得奖项：
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