Taylors of Harrogate is launching a new TV campaign, with two new adverts, aimed at demonstrating the lengths it goes to in pursuit of extraordinary flavour. The TV push marks the start of a £3m marketing campaign over the next 12 months and is the first time Taylors speciality tea has starred in a TV advert. Both adverts will be supported by PR, digital and social media activity, with six 15 second edits of the ads used across digital channels to deliver more targeted messaging to specific audiences.Developed with creative agency Lucky Generals, the 30-second spots take viewers on an extraordinary journey from plantation to mug, bringing to life the quality ingredients, craftsmanship and creativity that goes into blending and roasting teas and coffees that are brimming with extraordinary flavour. Narrated by the Yorkshire-born actor Sir Patrick Stewart, each advert resolves in the home of a customer as they take a satisfying sip of a Taylors brew– a humble end to an extraordinary journey.CreditsCreated by Lucky Generals.