This animated film released titled ‘Majd and The Librarian’ has been painstakingly crafted by Serviceplan Middle East for Al Etihad Credit Bureau (AECB). The campaign uses the metaphor of borrowing books from a library for applying to a bank for credit.This is Serviceplan Middle East’s first brand film for the AECB, and was made for the web as a content piece to raise awareness about the brand using a subtly communicated narrative about the responsibility of borrowing. The opening sequence features a young man finding a dust-covered copy of ‘The Arabian Nights’ while clearing out his attic, which takes him back in time to the library where he borrowed it as a child. As an adult, he returns to the library for an emotional reunion.The film was directed by Esfandiar Haji and Shahriar Ghatre at Production Company Hanzo Films with animation by Vulturehead studio.Credits Agency: Serviceplan Middle East Client: Al Etihad Credit BureauTitle: ‘The Librarian’ Serviceplan Middle East:Managing Director: Natalie ShardanHead of Strategy: Frances Valerie BonifacioExecutive Creative Director: Akhilesh Bagri Writers: Akhilesh Bagri & Georgia FattoracciCreative Directors:André Couto Saleh ElghatitArt Directors:Kenneth BarnesKunal GagwaniServiceplan Group: Worldwide Executive Creative Director: Jason RomeykoInternational Communications Officer: Lee SharrockProduction company: Hanzo Films Executive Producer: Hijaz MoosaAnimation: Vulturehead studioDirectors:Esfandiar Haji Shahriar GhatreProduction Manager:Elahe KhaliliCommunications Manager:Yasaman HosseinMusic Composer:Saman AboutalebCharacter Animators:Reyhane MirhashemiHadi TabasBabak ArjmandNiloofar BehbudAli HonarpourEsfandiar HajiYasaman HosseinShadow and Lighting Animators:Naim VahidianEsfandiar Haji Client: Al Etihad Credit BureauDaniele Lavalle - Head-Business DevelopmentKhalid Mohammad - Senior Manager – MarketingMaitha Ahmed - Senior Marketing OfficerKhulood Hamad – Marketing Officer