本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
RATP Group: # choraledum é tro by We Are Social France
案例简介:
RATP Group: # choraledum é tro by We Are Social France
案例简介:
RATP Group: #ChoraleDuMétro by We Are Social France
案例简介:
RATP Group: #ChoraleDuMétro by We Are Social France
案例简介:
RATP Group: # choraledum é tro by We Are Social France
暂无简介
RATP Group: #ChoraleDuMétro by We Are Social France
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Six buskers from the Paris Metro are featured performing an a cappella version of ‘Jingle Bells’ in a new social campaign, created by We Are Social Paris for its client, the rail operator RATP Group.Each musician, whose skills range from singing to beatboxing, features in an Instagram story performing a portion of the song. As a new story appears the next performer’s voice overlaps with the previous one, until the final frame – where all six musicians come together as a choir in their unique version of the Christmas classic.The song is also being shared on Facebook, Twitter and Youtube using the hashtag #ChoraleDuMétro, with a mashup video featuring the six musicians singing together.People are being encouraged to create their own versions with friends and family by accessing RATP’s Instagram feed using several phones to play different soundtracks featured on the channel.We Are Social and RATP took inspiration for the campaign from US television host Jimmy Fallon and American hip-hop band The Roots, who have performed a cappella covers of numerous songs together on Fallon’s The Tonight Show, including this version of ‘We Can’t Stop’ with Miley Cyrus. Fallon also has a feature on his show where he performs with famous musicians, all in disguise, in a New York subway station. Christina Aguilera, Maroon 5 and U2 are among the stars to have taken part in the segment.CreditsAgency: We Are Social ParisDeputy General Manager: Ludovic ChevallierCreative Director: Nicolas DuménilArt Director: Paul Grange & Fabien GailleulMotion Designer: Marius SaltetSenior Account Manager: Corentin PicautJunior Account Manager: Kourech SadakalyAmplification Manager: Boris Le GuenTV Producer: Cecile OussetProduction Executive: Camille LacarrereAssistant TV Producer: Marie-Flore HoupertMedia Manager: Jean ChabbertAgency Internal Lawyer: Maria CoupeaudJunior Agency Internal Lawyer: Mathilde Pallud
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息