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妇女庇护所的房地产广告
案例简介:我们使用一个以前从未使用过的媒体渠道: 奥地利最大的房地产委员会的在线房地产广告。我们以非常低的奖金发布了非常令人印象深刻的房地产广告 -- 以获得额外的关注。放大提供的照片,你可以在公寓里看到受虐待的妇女。除了房产描述,我们解决了促销问题: 即使在最漂亮的公寓里,丑陋的事情也会发生。 “一个链接引导感兴趣的人直接进入妇女庇护所的信息和捐赠领域。 上下文 引起高度关注的是,许多具有稳定社会背景的妇女成为家庭暴力的受害者。 哲学/解决方案 我们使用一个以前从未使用过的媒体渠道: 奥地利最大的房地产委员会的在线房地产广告。我们以非常低的奖金发布了非常令人印象深刻的房地产广告 -- 以获得额外的关注。放大提供的照片,你可以在公寓里看到受虐待的妇女。除了房产描述,我们解决了促销问题: 即使在最漂亮的公寓里,丑陋的事情也会发生。 “一个链接引导感兴趣的人直接进入妇女庇护所的信息和捐赠领域。 结果 32.000 次意见在一个月内捐赠增加 31%,最低支出为 2800 欧元
妇女庇护所的房地产广告
案例简介:We use a media channel that has never been used before: Online real estate ads on Austrias biggest real estate board. We put up ads of very impressive real estates at very low prizes – to get extra attention. Enlarging the provided pictures you could see abused women in the apartment. Instead of the property description, we resolved the promotion: „Even in the most beautiful apartments, ugly things happen.“ A link guided interested persons directly to the information and donations-area of women’s shelter. Context Drawing high attention to the fact that a lot of women with stable social backgrounds become victims of domestic violence. Philosophy/Solution We use a media channel that has never been used before: Online real estate ads on Austrias biggest real estate board. We put up ads of very impressive real estates at very low prizes – to get extra attention. Enlarging the provided pictures you could see abused women in the apartment. Instead of the property description, we resolved the promotion: „Even in the most beautiful apartments, ugly things happen.“ A link guided interested persons directly to the information and donations-area of women’s shelter. Results ⇒ 32.000 views ⇒ 31% increase in donation within the time of one month ⇒ at a minimal expense of 2800 EURO
Real Estate Ads for Women's Shelter
案例简介:我们使用一个以前从未使用过的媒体渠道: 奥地利最大的房地产委员会的在线房地产广告。我们以非常低的奖金发布了非常令人印象深刻的房地产广告 -- 以获得额外的关注。放大提供的照片,你可以在公寓里看到受虐待的妇女。除了房产描述,我们解决了促销问题: 即使在最漂亮的公寓里,丑陋的事情也会发生。 “一个链接引导感兴趣的人直接进入妇女庇护所的信息和捐赠领域。 上下文 引起高度关注的是,许多具有稳定社会背景的妇女成为家庭暴力的受害者。 哲学/解决方案 我们使用一个以前从未使用过的媒体渠道: 奥地利最大的房地产委员会的在线房地产广告。我们以非常低的奖金发布了非常令人印象深刻的房地产广告 -- 以获得额外的关注。放大提供的照片,你可以在公寓里看到受虐待的妇女。除了房产描述,我们解决了促销问题: 即使在最漂亮的公寓里,丑陋的事情也会发生。 “一个链接引导感兴趣的人直接进入妇女庇护所的信息和捐赠领域。 结果 32.000 次意见在一个月内捐赠增加 31%,最低支出为 2800 欧元
Real Estate Ads for Women's Shelter
案例简介:We use a media channel that has never been used before: Online real estate ads on Austrias biggest real estate board. We put up ads of very impressive real estates at very low prizes – to get extra attention. Enlarging the provided pictures you could see abused women in the apartment. Instead of the property description, we resolved the promotion: „Even in the most beautiful apartments, ugly things happen.“ A link guided interested persons directly to the information and donations-area of women’s shelter. Context Drawing high attention to the fact that a lot of women with stable social backgrounds become victims of domestic violence. Philosophy/Solution We use a media channel that has never been used before: Online real estate ads on Austrias biggest real estate board. We put up ads of very impressive real estates at very low prizes – to get extra attention. Enlarging the provided pictures you could see abused women in the apartment. Instead of the property description, we resolved the promotion: „Even in the most beautiful apartments, ugly things happen.“ A link guided interested persons directly to the information and donations-area of women’s shelter. Results ⇒ 32.000 views ⇒ 31% increase in donation within the time of one month ⇒ at a minimal expense of 2800 EURO
妇女庇护所的房地产广告
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Real Estate Ads for Women's Shelter
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