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Id 快照改造
案例简介：问题: 让女性在身份证快照中看起来漂亮。世界各地的身份证快照往往很丑陋。因此，显示文件和身份证照片总是令人尴尬。尤其是对女性来说，尽管她们虚荣，但她们必须处理这个问题。 解决方案: Koleston，一个关注女性自尊的美容品牌，做了其他品牌从未做过的事情。该行动始于国际妇女周。在圣保罗市的一个中央文件机构前，建造了科莱斯顿美容点，一个由美容院和摄影工作室组成的混合体。在那里，女性经历了一次美容，包括头发和化妆，然后被专业人士拍照。照片立即打印出来，这样他们就可以得到一个新的身份证。它还通过电子邮件发送给 Facebook 、 Orkut 和 Twitter。 结果: 身份快照多年来一直是耻辱的来源，现在已经成为骄傲的来源。该行动有 2000 多名妇女参加，它刺激了身份证的更新，并引起了媒体的注意。这是巴西各地电视台、报纸、互联网上的新闻，它通过社交网络传播，导致推特上的大量评论。
Id 快照改造
案例简介：Problem: Make women look beautiful in ID snapshots. Around the world ID snapshot tend to be ugly. For this reason showing documents and ID photos is always embarrassing. Especially for women, who despite all their vanity must cope with this problem. Solution: Koleston, a brand of beauty that is concerned about women’s self esteem, did what no other brand has ever done. The action began on Internationall Women's Week. In front of a central document agency in the city of São Paulo, the Koleston Spot for Beauty was built, a mix of beauty parlor and photographic studio. There, women went through a session of beauty, including hair and makeup and then they were photographed by a professional. Immediately the picture was printed so that they could get a new ID. It was also sent by e-mail for use on Facebook, Orkut, Twitter. Result: The ID snapshot, which for years was a source of shame, has now become a source of pride. The action had the participation of more than 2000 women and it stimulated the renewal of IDs and drew media attention. It was news on TV stations all over Brazil, in newspapers, the Internet and it spread through social networks leading to a great number of comments in Twitter.
Id Snapshot Makeover
案例简介：问题: 让女性在身份证快照中看起来漂亮。世界各地的身份证快照往往很丑陋。因此，显示文件和身份证照片总是令人尴尬。尤其是对女性来说，尽管她们虚荣，但她们必须处理这个问题。 解决方案: Koleston，一个关注女性自尊的美容品牌，做了其他品牌从未做过的事情。该行动始于国际妇女周。在圣保罗市的一个中央文件机构前，建造了科莱斯顿美容点，一个由美容院和摄影工作室组成的混合体。在那里，女性经历了一次美容，包括头发和化妆，然后被专业人士拍照。照片立即打印出来，这样他们就可以得到一个新的身份证。它还通过电子邮件发送给 Facebook 、 Orkut 和 Twitter。 结果: 身份快照多年来一直是耻辱的来源，现在已经成为骄傲的来源。该行动有 2000 多名妇女参加，它刺激了身份证的更新，并引起了媒体的注意。这是巴西各地电视台、报纸、互联网上的新闻，它通过社交网络传播，导致推特上的大量评论。
Id Snapshot Makeover
案例简介：Problem: Make women look beautiful in ID snapshots. Around the world ID snapshot tend to be ugly. For this reason showing documents and ID photos is always embarrassing. Especially for women, who despite all their vanity must cope with this problem. Solution: Koleston, a brand of beauty that is concerned about women’s self esteem, did what no other brand has ever done. The action began on Internationall Women's Week. In front of a central document agency in the city of São Paulo, the Koleston Spot for Beauty was built, a mix of beauty parlor and photographic studio. There, women went through a session of beauty, including hair and makeup and then they were photographed by a professional. Immediately the picture was printed so that they could get a new ID. It was also sent by e-mail for use on Facebook, Orkut, Twitter. Result: The ID snapshot, which for years was a source of shame, has now become a source of pride. The action had the participation of more than 2000 women and it stimulated the renewal of IDs and drew media attention. It was news on TV stations all over Brazil, in newspapers, the Internet and it spread through social networks leading to a great number of comments in Twitter.
Id 快照改造
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Id Snapshot Makeover
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