本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
暴民彩虹
案例简介：简要说明: 在 350万强的时候，skittles 的 Facebook 粉丝群是网络上最大的品牌之一。问题是他们对游戏充满热情，但他们没有参与品牌。我们的任务是通过增加粉丝和品牌之间的交流来激活这个粉丝群。我们的主要目标是青少年。仅仅消费品牌内容对他们来说是不够的。因此，我们创建了一个 Facebook 活动，该活动汇集了数百万 Skittles 粉丝，并激励他们采取行动，在数字和物理世界中引起一些随机的乐趣。
暴民彩虹
案例简介：Brief Explanation: At 3.5 million strong, Skittles’ Facebook fan base was one of the largest of any brands on the web. The problem was they were passionate about Skittles, but they weren’t engaging with the brand. We were tasked to activate this fan base by adding fans and increasing communication between fellow fans and the brand. The majority of our target was teens. Simply consuming brand content was not enough for them. So we created a Facebook campaign that crowdsources the millions of Skittles fans and inspires them to take action by causing some random fun in the digital and physical worlds.
Mob The Rainbow
案例简介：简要说明: 在 350万强的时候，skittles 的 Facebook 粉丝群是网络上最大的品牌之一。问题是他们对游戏充满热情，但他们没有参与品牌。我们的任务是通过增加粉丝和品牌之间的交流来激活这个粉丝群。我们的主要目标是青少年。仅仅消费品牌内容对他们来说是不够的。因此，我们创建了一个 Facebook 活动，该活动汇集了数百万 Skittles 粉丝，并激励他们采取行动，在数字和物理世界中引起一些随机的乐趣。
Mob The Rainbow
案例简介：Brief Explanation: At 3.5 million strong, Skittles’ Facebook fan base was one of the largest of any brands on the web. The problem was they were passionate about Skittles, but they weren’t engaging with the brand. We were tasked to activate this fan base by adding fans and increasing communication between fellow fans and the brand. The majority of our target was teens. Simply consuming brand content was not enough for them. So we created a Facebook campaign that crowdsources the millions of Skittles fans and inspires them to take action by causing some random fun in the digital and physical worlds.
暴民彩虹
暂无简介
Mob The Rainbow
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
