Someplace Nice produces heartbreaking PSA for Alzheimer SocietyA powerful new PSA for the Alzheimer Society of Calgary and Dementia Network Calgary captures the intimate nature of memory loss.Created and directed by Andy Ferreira of Toronto-based Someplace Nice, 'Forgetting The Past' is a reminder of the emotional and physical tolls degenerative brain diseases take on individuals and their families.In the 45-second spot, a woman is recalling her brother’s experience as a soldier in World War II. As he runs through a forest dodging bullets in a flashback, she struggles to recount details of the story – the timeline, his rank, the nature of his injuries – before giving up.The tagline appears: “Dementia takes more than memories.”'Forgetting The Past' is currently appearing online and will be broadcast on regional television stations in Calgary.CreditsTitle: Forgetting The PastClient: Alzheimer Society of Calgary & Dementia Network CalgaryDirector, Philanthropy & Engagement (Alzheimer Society of Calgary): Jill PetrovicCoordinator (Dementia Network Calgary): Kim BrundritExecutive Director (Alzheimer Society of Calgary): Barb FergusonPresident (Alzheimer Society of Calgary): Ryan JenningsProduction Company: Someplace NiceExecutive Producer: Chilo FletcherDirector/Writer: Andy FerreiraDP: Kristofer BonnellLine Producer: Adam McCloyCasting: Jigsaw CastingCasting Director: Shasta LutzWardrobe Stylist: Sheri WarnerProduction Design: Andrew MortonEditorial: Craftship MediaEditor: Sheenah JenningsColor + Finishing: Nice ShoesColourist: Roslyn Di SistoColour/VFX Assistant: Adrian GluvakovichCreative Director/Art Director: Matt GreenwoodExecutive Producer: Kristen Van FleetSound Design + Music: Vapor RMWAudio Creative Director: Brendan QuinnSound Designer: Kevin ChamberlainAudio Engineer: Julian RuddAudio Producer: Kailee Nowosad