Gosh - Jamie XX - Romain Gavras|短视频|广告营销案例【ADGuider广告指南】

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天哪-杰米 XX-罗曼 Gavras

案例简介：简要解释 Jamie xx 的新视频，为歌曲 “天哪”，是一个小小的奇迹。这部短片在一个可能的未来世界开始，在这个世界里，分区出来的俱乐部观众坐在一起，戴着虚拟现实头盔。然后，它跟随一个穿着白色衣服的男人，他带领着一大群显然忠诚的追随者进行愿景探索，其中包括一些非凡的同步动作。这部电影讲述了这位白化煽动者和他的追随者 -- 一个受过功夫训练的儿童营 -- 他带领他们走向一个神秘的象征 -- 全球化,个人主义、文化挪用、宗教等等。400 的一些功夫孩子都有匹配的头发和服装，并完美同步移动。舞蹈创作的视觉模式，如漩涡或瀑布，让观众着迷。该视频旨在吸引人们关注东西方文化之间的文化冲突。 EntrySummary 这部电影提到了中国的一个现象，在这个现象中，欧洲主题城市和地标是由政府建造的，目的是让这个国家全球化。这位直言不讳的法国导演认为，吸引人们关注在中国建造的埃菲尔铁塔复制品是很重要的。这部电影还展示了中国的白化病人和法国的白化病人，这两个社区分别在中国和法国面临歧视。在中国，白化病被认为是一种诅咒，孩子们经常被收养或接受虐待。由于禁忌，几乎不可能找到他们，团队在 Facebook 的支持小组中找到了他们，并将他们视为领导武术儿童的多元文化但团结的小组。因此，这部电影是在中国公开禁忌的一种手段 -- 白化病儿童的禁忌，同时也将其与法国和法国相似但不那么极端的情况联系起来。

天哪-杰米 XX-罗曼 Gavras

案例简介：BriefExplanation The new video from Jamie xx, for the song "Gosh," is a small wonder to behold. The short film opens in a possibly future world where zoned-out club goers sit around with virtual reality headgear covering their faces. It then follows a man dressed in white as he leads a vast army of apparently devoted followers on a vision quest that includes some remarkable, synchronized moves.The film follows this albino demagogue and his followers - a battalion of children trained in Kungfu - as he leads them to an enigmatic symbol representing many things - globalization, individualism, cultural appropriation, religion, and much more. The 400 some kunfu kids all have matching hair and outfits and move in perfect sync. The choreography creative visual patterns such as a whirlpool or waterfall down steps to mesmerize the audience. The video aims to draw attention to cultural clashes between eastern and western cultures. EntrySummary This film makes reference to a phenomenon in China where European themed cities and landmarks were built by the government in an effort to globalize the country. The director being outspokenly french thought it relevant to draw attention to the Eiffel tower replica built in China. The film also show's Chinese albinos and a french albino, both communities of which face discrimination in China and France respectively. In China, albino's understood to be a curse and the children are often put up for adoption or mal treated. Nearly impossible to find, due to taboo, the team found them in a Facebook support group and cast them as the multicultural but united group leading the martial arts children. The film, in such, is a means of making public a taboo in China - that of albino children while also relating it back to France and Frances' similar but less extreme conditions.