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波音 Flypaper
案例简介：战略 波音认为，当你将艺术和科学结合起来时，你会创造出更好的东西。在这种情况下，我们着手创建一个简单的例子，说明波音工程师每天的工作: 利用他们的技术诀窍和独创性解决复杂、新颖的问题。波音 Flypaper 采用纸飞机的形式，这是一种突出工程领域创造性问题解决的有形而平易近人的方式。我们的目标是激励最优秀、最聪明的年轻人追求航空航天工程的职业生涯，尤其是在波音公司。我们探索了不同的媒体机会，以最好地让孩子们、高中生甚至大学生与波音 Flypaper 接触，最终证明航空航天工程是一项创造性的努力。 概要 波音的激情可以追溯到 100 年前，当时创始人比尔 · 波音完成了他的第一次飞行，并宣布，“我认为我们可以建造一个更好的。 “自 1916 以来，这种建设得更好的不懈热情继续推进航空航天的界限。尽管有世界领先的技术创新,波音公司在航空航天行业的存在和寿命往往导致它被作为传统制造商的领先人才忽视。我们需要找到一种方法来激励和吸引这些才华横溢的年轻人，并将对航空航天工程的看法从传统行业转变为具有无限可能的创新驱动职业。 活动描述 的确，航空航天工程是一种艺术和科学相结合的努力。由于创造力不是一种通常与工程相关的技能，我们需要找到一种切实的方式来展示它的重要性。因此，波音 Flypaper 诞生了。为了庆祝波音公司的百年纪念，波音工程师创造了新的、空气动力学有效的纸飞机设计，然后这些设计变成了一系列色彩鲜艳、可折叠的海报 -- 你可以用手拿着的技术。墙上很美。飞行中美丽。设计精美，重新点燃飞行奇迹，吸引年轻的潜在工程师。 结果 波音 Flypaper 正在改变对航空航天工程的看法。海报的视觉特性给工程中的创造力带来了有形的价值，它使用了所有人都能识别的东西，数字世界也不能复制 -- 一架纸飞机。这些海报在美国各地的波音商店展示和销售，观众比以往任何时候都多。 执行 一旦纸飞机被空气动力学设计，这些设计就被印刷在 80 # McCoy Silk (封面和文本) 上，使用印刷在铬墨水上的 PMS 颜色。添加了点漆来增强飞机的某些区域，还添加了分数线 -- 不仅是为了折叠的功能，也是设计的美学元素。创造性的、尖端的设计和行业领先的印刷技术，反映了航空航天工程中使用的技术，明显展示了创造力是工程的重要组成部分。这些海报被放置在美国的 16 家波音商店。美国, 除了定期参观波音公司设施的波音旅行商店之外。店内展示的设计以海报和折叠纸飞机为特色，以展示当技术专业知识和创造力结合在一起时可以实现的目标。
波音 Flypaper
案例简介：Strategy Boeing believes when you combine art and science, you build something better. In this case, we set out to create a simple example of what Boeing engineers do on a daily basis: solve complex, novel problems using their technical know-how and ingenuity. Boeing Flypaper takes the form of paper airplanes, a tangible and approachable way to highlight creative problem solving in engineering. We aim to inspire the best and brightest young minds to pursue a career in aerospace engineering, particularly at Boeing. We explored different media opportunities to best allow kids, high schoolers and even college students to engage with Boeing Flypaper, to ultimately demonstrate that aerospace engineering is a creative endeavor. Synopsis Boeing’s passion goes back 100 years when founder, Bill Boeing, stepped off his very first flight and declared, “I think we can build a better one.” Since 1916, that relentless passion to Build Something Better has continued to advance the boundaries of aerospace.Despite world-leading technological innovation, Boeing’s presence and longevity in the aerospace industry often causes it to be overlooked by leading talent as a traditional manufacturer. We needed to find a way to inspire and engage these talented young minds, and shift the perception of aerospace engineering from a conventional trade to an innovation-driven career with a world of possibilities. Campaign Description Truly, aerospace engineering is an endeavor that combines both art and science. Since creativity isn’t a skill typically associated with engineering, we needed to find a tangible way to demonstrate its significance. As a result, Boeing Flypaper was born. In celebration of Boeing’s centennial year, Boeing engineers created new, aerodynamically effective paper airplane designs that were then turned into a series of colorful, foldable posters—technology you can hold in your hands. Beautiful on the wall. Beautiful in flight. Beautifully designed to rekindle the wonder of flight and engage young, potential engineers. Outcome Boeing Flypaper is changing the perception of aerospace engineering. The visual nature of the posters gives tangible value to creativity in engineering using something all can recognize, and the digital world can’t duplicate—a paper airplane. The posters were displayed and sold in Boeing Stores around the U.S., reaching a larger audience than ever before. Execution Once the paper airplanes were aerodynamically engineered, the designs were printed on 80# McCoy Silk (cover and text) using PMS colors printed over Chrome Ink. A spot varnish was added to enhance certain areas of the plane, and score lines were also added—not only for functionality of folding, but as an aesthetic element to the design. The creative, cutting-edge design and industry-leading printing techniques, which mirror those used in aerospace engineering, visibly show how creativity is an essential part of engineering.The posters were placed in the 16 Boeing Stores across the U.S., in addition to the Boeing Traveling Store that makes regularly scheduled visits at Boeing facilities. The in-store displays feature the designs both as posters and as folded paper airplanes to demonstrate what can be achieved when technical expertise and creativity come together.
Boeing Flypaper
案例简介：战略 波音认为，当你将艺术和科学结合起来时，你会创造出更好的东西。在这种情况下，我们着手创建一个简单的例子，说明波音工程师每天的工作: 利用他们的技术诀窍和独创性解决复杂、新颖的问题。波音 Flypaper 采用纸飞机的形式，这是一种突出工程领域创造性问题解决的有形而平易近人的方式。我们的目标是激励最优秀、最聪明的年轻人追求航空航天工程的职业生涯，尤其是在波音公司。我们探索了不同的媒体机会，以最好地让孩子们、高中生甚至大学生与波音 Flypaper 接触，最终证明航空航天工程是一项创造性的努力。 概要 波音的激情可以追溯到 100 年前，当时创始人比尔 · 波音完成了他的第一次飞行，并宣布，“我认为我们可以建造一个更好的。 “自 1916 以来，这种建设得更好的不懈热情继续推进航空航天的界限。尽管有世界领先的技术创新,波音公司在航空航天行业的存在和寿命往往导致它被作为传统制造商的领先人才忽视。我们需要找到一种方法来激励和吸引这些才华横溢的年轻人，并将对航空航天工程的看法从传统行业转变为具有无限可能的创新驱动职业。 活动描述 的确，航空航天工程是一种艺术和科学相结合的努力。由于创造力不是一种通常与工程相关的技能，我们需要找到一种切实的方式来展示它的重要性。因此，波音 Flypaper 诞生了。为了庆祝波音公司的百年纪念，波音工程师创造了新的、空气动力学有效的纸飞机设计，然后这些设计变成了一系列色彩鲜艳、可折叠的海报 -- 你可以用手拿着的技术。墙上很美。飞行中美丽。设计精美，重新点燃飞行奇迹，吸引年轻的潜在工程师。 结果 波音 Flypaper 正在改变对航空航天工程的看法。海报的视觉特性给工程中的创造力带来了有形的价值，它使用了所有人都能识别的东西，数字世界也不能复制 -- 一架纸飞机。这些海报在美国各地的波音商店展示和销售，观众比以往任何时候都多。 执行 一旦纸飞机被空气动力学设计，这些设计就被印刷在 80 # McCoy Silk (封面和文本) 上，使用印刷在铬墨水上的 PMS 颜色。添加了点漆来增强飞机的某些区域，还添加了分数线 -- 不仅是为了折叠的功能，也是设计的美学元素。创造性的、尖端的设计和行业领先的印刷技术，反映了航空航天工程中使用的技术，明显展示了创造力是工程的重要组成部分。这些海报被放置在美国的 16 家波音商店。美国, 除了定期参观波音公司设施的波音旅行商店之外。店内展示的设计以海报和折叠纸飞机为特色，以展示当技术专业知识和创造力结合在一起时可以实现的目标。
Boeing Flypaper
案例简介：Strategy Boeing believes when you combine art and science, you build something better. In this case, we set out to create a simple example of what Boeing engineers do on a daily basis: solve complex, novel problems using their technical know-how and ingenuity. Boeing Flypaper takes the form of paper airplanes, a tangible and approachable way to highlight creative problem solving in engineering. We aim to inspire the best and brightest young minds to pursue a career in aerospace engineering, particularly at Boeing. We explored different media opportunities to best allow kids, high schoolers and even college students to engage with Boeing Flypaper, to ultimately demonstrate that aerospace engineering is a creative endeavor. Synopsis Boeing’s passion goes back 100 years when founder, Bill Boeing, stepped off his very first flight and declared, “I think we can build a better one.” Since 1916, that relentless passion to Build Something Better has continued to advance the boundaries of aerospace.Despite world-leading technological innovation, Boeing’s presence and longevity in the aerospace industry often causes it to be overlooked by leading talent as a traditional manufacturer. We needed to find a way to inspire and engage these talented young minds, and shift the perception of aerospace engineering from a conventional trade to an innovation-driven career with a world of possibilities. Campaign Description Truly, aerospace engineering is an endeavor that combines both art and science. Since creativity isn’t a skill typically associated with engineering, we needed to find a tangible way to demonstrate its significance. As a result, Boeing Flypaper was born. In celebration of Boeing’s centennial year, Boeing engineers created new, aerodynamically effective paper airplane designs that were then turned into a series of colorful, foldable posters—technology you can hold in your hands. Beautiful on the wall. Beautiful in flight. Beautifully designed to rekindle the wonder of flight and engage young, potential engineers. Outcome Boeing Flypaper is changing the perception of aerospace engineering. The visual nature of the posters gives tangible value to creativity in engineering using something all can recognize, and the digital world can’t duplicate—a paper airplane. The posters were displayed and sold in Boeing Stores around the U.S., reaching a larger audience than ever before. Execution Once the paper airplanes were aerodynamically engineered, the designs were printed on 80# McCoy Silk (cover and text) using PMS colors printed over Chrome Ink. A spot varnish was added to enhance certain areas of the plane, and score lines were also added—not only for functionality of folding, but as an aesthetic element to the design. The creative, cutting-edge design and industry-leading printing techniques, which mirror those used in aerospace engineering, visibly show how creativity is an essential part of engineering.The posters were placed in the 16 Boeing Stores across the U.S., in addition to the Boeing Traveling Store that makes regularly scheduled visits at Boeing facilities. The in-store displays feature the designs both as posters and as folded paper airplanes to demonstrate what can be achieved when technical expertise and creativity come together.
波音 Flypaper
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Boeing Flypaper
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