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再次感觉到什么-反向
案例简介：执行 隐藏在我们超级碗现场的一条倒退信息引发了一场多平台社交媒体活动，涉及Twitter、YouTube、Instagram、Facebook，甚至传统邮件。现场播出后，人们开始谈论音乐中埋藏的东西，史蒂文·泰勒在推特上发帖，挑战观众通过在网上反向播放广告来寻找隐藏的信息。当他们这样做时，他们会自动被吸引到社交活动中。人们通过渠道相互交流，泰勒和品牌。那些发现并分享确切信息的人通过邮件收到了一份非常特别的礼物。超级碗现场的毒刺围巾，由史蒂文·泰勒签名。这导致了更多的跨渠道嗡嗡声，媒体得到了这一信息。结果: 0美元的社会投资。9天的参与比任何其他超级碗点。6.31亿印象920万美元的收入媒体。毒刺流量1052% 增加。 CampaignDescription 为了利用超级碗现场的嗡嗡声，我们在其中隐藏了一个秘密信息，只有当您反向播放广告时才能透露出来，就像70年代的一些标志性摇滚乐队在他们的唱片中所做的那样。我们想重现人们在发现一条秘密信息并推测它可能表达和表达的意思时的匆忙感觉，但这一次在社交媒体上引发了对话。
再次感觉到什么-反向
案例简介：Execution A backwards message hidden in our Super Bowl spot triggered a multi-platform social media campaign involving Twitter, YouTube, Instagram, Facebook, and even traditional mail. Once the spot aired, and people started talking about something buried in the music, Steven Tyler tweeted, challenging viewers to seek out the hidden message by playing the commercial in reverse online. When they did, they were automatically drawn into the social campaign. People communicated back-and-forth with each other, Tyler, and the brand across channels. Those who found and shared the exact message were sent a very special gift by mail. The Stinger scarf from the Super Bowl spot, signed by Steven Tyler. This led to more cross-channel buzz and the media got the message. The results: $0 investment on social. 9 days more engagement than any other Super Bowl spot. 631 million impressions. $9.2 million in earned media. 1052% increase in Stinger traffic. CampaignDescription To leverage the buzz around our Super Bowl spot, we hid a secret message in it that could only be revealed when you play the commercial in reverse, just like some iconic rock and roll bands from the '70s did in their records. We wanted to recreate the rush people felt when discovering there is a secret message and speculating what it might say and mean, but this time sparking the conversation on social media.
Feel Something Again- Reverse
案例简介：执行 隐藏在我们超级碗现场的一条倒退信息引发了一场多平台社交媒体活动，涉及Twitter、YouTube、Instagram、Facebook，甚至传统邮件。现场播出后，人们开始谈论音乐中埋藏的东西，史蒂文·泰勒在推特上发帖，挑战观众通过在网上反向播放广告来寻找隐藏的信息。当他们这样做时，他们会自动被吸引到社交活动中。人们通过渠道相互交流，泰勒和品牌。那些发现并分享确切信息的人通过邮件收到了一份非常特别的礼物。超级碗现场的毒刺围巾，由史蒂文·泰勒签名。这导致了更多的跨渠道嗡嗡声，媒体得到了这一信息。结果: 0美元的社会投资。9天的参与比任何其他超级碗点。6.31亿印象920万美元的收入媒体。毒刺流量1052% 增加。 CampaignDescription 为了利用超级碗现场的嗡嗡声，我们在其中隐藏了一个秘密信息，只有当您反向播放广告时才能透露出来，就像70年代的一些标志性摇滚乐队在他们的唱片中所做的那样。我们想重现人们在发现一条秘密信息并推测它可能表达和表达的意思时的匆忙感觉，但这一次在社交媒体上引发了对话。
Feel Something Again- Reverse
案例简介：Execution A backwards message hidden in our Super Bowl spot triggered a multi-platform social media campaign involving Twitter, YouTube, Instagram, Facebook, and even traditional mail. Once the spot aired, and people started talking about something buried in the music, Steven Tyler tweeted, challenging viewers to seek out the hidden message by playing the commercial in reverse online. When they did, they were automatically drawn into the social campaign. People communicated back-and-forth with each other, Tyler, and the brand across channels. Those who found and shared the exact message were sent a very special gift by mail. The Stinger scarf from the Super Bowl spot, signed by Steven Tyler. This led to more cross-channel buzz and the media got the message. The results: $0 investment on social. 9 days more engagement than any other Super Bowl spot. 631 million impressions. $9.2 million in earned media. 1052% increase in Stinger traffic. CampaignDescription To leverage the buzz around our Super Bowl spot, we hid a secret message in it that could only be revealed when you play the commercial in reverse, just like some iconic rock and roll bands from the '70s did in their records. We wanted to recreate the rush people felt when discovering there is a secret message and speculating what it might say and mean, but this time sparking the conversation on social media.
再次感觉到什么-反向
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Feel Something Again- Reverse
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