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热气球
案例简介：大卫和歌利亚与科学游戏公司 (MDI) 合作，于 10月20日启动了一个国家彩票项目，推出了新的垄断百万富翁俱乐部游戏。这个新游戏改变了典型彩票头奖的结构，在赢得最初的头奖后，每次抽奖奖励多个百万富翁。 游戏背后的营销努力本周推出了一个名为 “热气球” 的 30 点。 “这项工作最初将在 23 个州播出，预计到 2015年将扩大到 32 个州。 该活动包括广播、数字横幅、户外和一个名为 “热气球” 的 60/30 电视节目, “其中标志性的大富翁礼帽被用来象征垄断百万富翁俱乐部的会员资格 -- 一个俱乐部变成两个，两个变成五个，五个变成五十个。有了这个新游戏，越来越多的人成为百万富翁，因此竞选口号是 “让越来越多的百万富翁”。" 电视现场播放了吉米 · 杜兰特著名的曲目《让某人开心》。" 大卫 & 歌利亚自 2010年以来作为加州彩票 AOR 的工作结果，开始与科学游戏合作。这是所有彩票管辖区第一次选择经营一场全国性的运动，而不是他们自己为特定游戏进行的当地营销活动。
热气球
案例简介：David&Goliath partnered with Scientific Games (MDI) for a national Lottery project on October 20 to launch the new MONOPOLY MILLIONAIRES’ CLUB game. This new game changes the structure of the typical Lottery jackpot, by awarding multiple millionaires per draw after the initial jackpot is won. The marketing effort behind the game launches this week with a :30 spot called “Hot Air Balloon.” The work will be airing initially in 23 states and is expected to expand to 32 states by 2015. The campaign includes radio, digital banners, OOH and a :60/:30 TV spot called “Hot Air Balloon,” in which the iconic Monopoly top hat is used to symbolize membership in the MONOPOLY MILLIONAIRES’ CLUB — a Club where one becomes two, two becomes five, and five becomes fifty. With this new game, more and more people are becoming millionaires, thus the campaign tagline “Making More and More Millionaires.” The TV spot features Jimmy Durante’s famous track “Make Someone Happy." David&Goliath began working with Scientific Games as a result of its work as AOR for the CA Lottery since 2010. This is the first time that all Lottery jurisdictions have opted to run one, national campaign as opposed to their own local marketing efforts for a specific game.
Hot Air Balloon
案例简介：大卫和歌利亚与科学游戏公司 (MDI) 合作，于 10月20日启动了一个国家彩票项目，推出了新的垄断百万富翁俱乐部游戏。这个新游戏改变了典型彩票头奖的结构，在赢得最初的头奖后，每次抽奖奖励多个百万富翁。 游戏背后的营销努力本周推出了一个名为 “热气球” 的 30 点。 “这项工作最初将在 23 个州播出，预计到 2015年将扩大到 32 个州。 该活动包括广播、数字横幅、户外和一个名为 “热气球” 的 60/30 电视节目, “其中标志性的大富翁礼帽被用来象征垄断百万富翁俱乐部的会员资格 -- 一个俱乐部变成两个，两个变成五个，五个变成五十个。有了这个新游戏，越来越多的人成为百万富翁，因此竞选口号是 “让越来越多的百万富翁”。" 电视现场播放了吉米 · 杜兰特著名的曲目《让某人开心》。" 大卫 & 歌利亚自 2010年以来作为加州彩票 AOR 的工作结果，开始与科学游戏合作。这是所有彩票管辖区第一次选择经营一场全国性的运动，而不是他们自己为特定游戏进行的当地营销活动。
Hot Air Balloon
案例简介：David&Goliath partnered with Scientific Games (MDI) for a national Lottery project on October 20 to launch the new MONOPOLY MILLIONAIRES’ CLUB game. This new game changes the structure of the typical Lottery jackpot, by awarding multiple millionaires per draw after the initial jackpot is won. The marketing effort behind the game launches this week with a :30 spot called “Hot Air Balloon.” The work will be airing initially in 23 states and is expected to expand to 32 states by 2015. The campaign includes radio, digital banners, OOH and a :60/:30 TV spot called “Hot Air Balloon,” in which the iconic Monopoly top hat is used to symbolize membership in the MONOPOLY MILLIONAIRES’ CLUB — a Club where one becomes two, two becomes five, and five becomes fifty. With this new game, more and more people are becoming millionaires, thus the campaign tagline “Making More and More Millionaires.” The TV spot features Jimmy Durante’s famous track “Make Someone Happy." David&Goliath began working with Scientific Games as a result of its work as AOR for the CA Lottery since 2010. This is the first time that all Lottery jurisdictions have opted to run one, national campaign as opposed to their own local marketing efforts for a specific game.
热气球
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Hot Air Balloon
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