Billboard work-out|短视频,户外|广告营销案例【ADGuider广告指南】

广告牌的工作

案例简介：广告牌成为基础健身运动中的健身运动。在这项由 XXS Amsterdam 制作的运动中，健身房让千禧一代一起健身，为夏季健身基本健身比荷卢推出了夏季健身运动，户外活动让朋友团体一起锻炼。第一个将广告牌带到最近的基本健身健身房的队员可以获得免费的 1 年会员资格。这些特别适合夏季的广告牌配备了运动手柄，并为广告牌提供了额外的锻炼功能。接下来的几周内，广告牌遍布荷兰和比利时。该活动是之前播放的 # 中队目标活动的后续活动。这场运动是在一群朋友通过 Whatsapp 对话激励对方去健身房的之后进行的。 https://vimeo.com/254869117 ) 通过这种户外活动，目标被激活，在现实生活中进入健身房。当他们看到广告牌时，他们的锻炼开始了。这部宣传片展示了四个人如何把广告牌带到最近的基本健身健身房。携带本身就是练习。他们带着竞选信息走过繁忙的露台、市中心，甚至穿过有广告牌的桥梁。广告牌遍布荷兰和比利时。Basic-Fit 呼吁关注他们的社交渠道，以揭示下一个广告牌的位置。对于那些不能登上广告牌的人来说，有一个在线的夏季游戏。在线玩家必须尽可能地携带广告牌，以便有机会在 getfitforsummer.eu 赢得 1 年会员资格。

广告牌的工作

案例简介：Billboard becomes work-out in Basic-Fit’s Get fit for summer activation.In this campaign, made by XXS Amsterdam, the gym lets millennials work-out together to get fit for summer Basic-Fit Benelux launches their Get fit for summer campaign with an outdoor activation that gets friend groups to work-out together. The squad who carries the billboard to the nearest Basic-Fit gym the first, gets a free 1 year membership. These special Get fit for summer billboards are equipped with sport handles and give the billboard its extra work-out feature. The billboards are spread throughout The Netherlands and Belgium in the following weeks.The campaign is a follow-up of the previously aired #squadgoals campaign. The campaign followed a group of friends who motivate each other to hit the gym through a Whatsapp conversation. (https://vimeo.com/254869117)With this outdoor activation the target is activated to hit the gym in real life. The moment they see the billboard, their work-out begins.The promo film shows how four people carry the billboard to a nearest Basic-Fit gym. The carrying itself is the exercise. They walk with the campaign message over busy terraces, city centres and even cross bridges with the billboard.The billboards are placed across the Netherlands and Belgium. Basic-Fit calls out to watch their social channels for the reveal of the next billboard locations. For those who can’t make it to one of the billboards, there is an online Get fit for summer game. Online players have to carry the billboard as far as possible for a chance to win the 1 year membership at getfitforsummer.eu.