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气候控制-男孩
案例简介:2004年6月,美国环保局推出了一个公共服务电视广告,以促进消费者对能源使用和污染之间联系的理解,并教育观众如何有所作为。 PSA 基于这样一个事实,即一个人的家可以造成两倍于一个人的汽车的污染,并强调能源之星的 5 个行动步骤是使家庭更加节能和环保的解决方案。目标是 25-54 岁的普通市场消费者受众,以及新产品市场中的房主或正在装修房屋的人。为了最有效地向非常广泛的消费者传达这一潜在的复杂信息,营销驱动开发了一个完全集成的多媒体消费者意识运动,将扩大信息传递,吸引消费者,并推动整体能源之星品牌意识。
气候控制-男孩
案例简介:In June 2004, U.S. EPA launched a public service television advertisement to advance consumer understanding about the link between energy use and pollution, and educate the audience on how to make a difference.The PSA was grounded in the fact that ones home can cause twice the pollution of ones car, and highlighted ENERGY STARs 5 action steps as the solution to making ones home more energy efficient and environmentally friendly. The target was the general market consumer audience, ages 25-54, as well as homeowners in the market for new products or those who are in the process of remodeling their home.To most effectively convey this potentially complicated message to a very broad consumer audience, Marketing Drive developed a fully integrated, multi-media consumer awareness campaign which would extend messaging, engage consumers and drive overall ENERGY STAR brand awareness.
Climate Control - Boy
案例简介:2004年6月,美国环保局推出了一个公共服务电视广告,以促进消费者对能源使用和污染之间联系的理解,并教育观众如何有所作为。 PSA 基于这样一个事实,即一个人的家可以造成两倍于一个人的汽车的污染,并强调能源之星的 5 个行动步骤是使家庭更加节能和环保的解决方案。目标是 25-54 岁的普通市场消费者受众,以及新产品市场中的房主或正在装修房屋的人。为了最有效地向非常广泛的消费者传达这一潜在的复杂信息,营销驱动开发了一个完全集成的多媒体消费者意识运动,将扩大信息传递,吸引消费者,并推动整体能源之星品牌意识。
Climate Control - Boy
案例简介:In June 2004, U.S. EPA launched a public service television advertisement to advance consumer understanding about the link between energy use and pollution, and educate the audience on how to make a difference.The PSA was grounded in the fact that ones home can cause twice the pollution of ones car, and highlighted ENERGY STARs 5 action steps as the solution to making ones home more energy efficient and environmentally friendly. The target was the general market consumer audience, ages 25-54, as well as homeowners in the market for new products or those who are in the process of remodeling their home.To most effectively convey this potentially complicated message to a very broad consumer audience, Marketing Drive developed a fully integrated, multi-media consumer awareness campaign which would extend messaging, engage consumers and drive overall ENERGY STAR brand awareness.
气候控制-男孩
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Climate Control - Boy
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基本信息
- 广告战役: #Energy Star -3ea32#
- 广告品牌: Energy Star
- 发布日期: 2006-03-01
- 行业领域: 其他
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
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