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确保德国安全
案例简介：“维护德国安全” 运动促进了对警察和紧急服务的更多尊重 那些每天冒着生命危险的人很少被谈论。更糟糕的是: 警察和救援人员在工作中受到侮辱，骚扰甚至人身攻击。我们希望与德国内政部一起为制服背后的人们树立一个明确的信号。 “实际上，这场运动不应该存在。但是，当工作是拯救和帮助的人成为仇恨和暴力的目标时，我们作为一个社会必须划定一条红线。停止这种疯狂。这项运动做出了重要贡献。“。约翰内斯·布萨西，董事总经理费斯切拉佩尔特 该活动显示了真正的主角。根本没有演员。该活动为日常英雄提供了面孔和声音，并通过所有主要和次要挑战为他们的个人生活和职业生活提供了动人的见解。
确保德国安全
案例简介：The campaign “Keeping Germany Safe” promotes more respect for Police and emergency services Those people who risk their lives every day are seldom talked about. Even worse: police and rescue workers are insulted, harassed or even physically attacked at work. Together with the German Ministry of the Interior, we want to set a clear signal for the people behind the uniform. “Actually, this campaign should not exist. But when people whose job is to save and help become the target of hatred and violence, we as a society must draw a red line. And stop this madness. This campaign makes an important contribution.” Johannes Buzási, Managing Director fischerAppelt The campaign shows real protagonists. No actors at all. The campaign give the everyday heroes face and voice and provide moving insights into their personal life and their professional life with all major and minor challenges.
Keep Germany Safe
案例简介：“维护德国安全” 运动促进了对警察和紧急服务的更多尊重 那些每天冒着生命危险的人很少被谈论。更糟糕的是: 警察和救援人员在工作中受到侮辱，骚扰甚至人身攻击。我们希望与德国内政部一起为制服背后的人们树立一个明确的信号。 “实际上，这场运动不应该存在。但是，当工作是拯救和帮助的人成为仇恨和暴力的目标时，我们作为一个社会必须划定一条红线。停止这种疯狂。这项运动做出了重要贡献。“。约翰内斯·布萨西，董事总经理费斯切拉佩尔特 该活动显示了真正的主角。根本没有演员。该活动为日常英雄提供了面孔和声音，并通过所有主要和次要挑战为他们的个人生活和职业生活提供了动人的见解。
Keep Germany Safe
案例简介：The campaign “Keeping Germany Safe” promotes more respect for Police and emergency services Those people who risk their lives every day are seldom talked about. Even worse: police and rescue workers are insulted, harassed or even physically attacked at work. Together with the German Ministry of the Interior, we want to set a clear signal for the people behind the uniform. “Actually, this campaign should not exist. But when people whose job is to save and help become the target of hatred and violence, we as a society must draw a red line. And stop this madness. This campaign makes an important contribution.” Johannes Buzási, Managing Director fischerAppelt The campaign shows real protagonists. No actors at all. The campaign give the everyday heroes face and voice and provide moving insights into their personal life and their professional life with all major and minor challenges.
确保德国安全
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Keep Germany Safe
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基本信息
- 广告品牌： German Federal Ministry of the Interior
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 装置 , 活动
- 广告语言： 英语
- 媒介平台： 网络
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