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# 小号手 forlove
案例简介：特朗普公布了寻找爱情的 “完全伟大” 战略 特朗普总统认为他有一个计划。一个有助于世界爱他的计划。他所要做的就是在世界崩溃的时候做出正确的全球决定。简单!至少，他是这么想的。幸运的是，Kein & Aber Publishing 的《决策书: 50 个战略思维模型》提供了在棘手的情况下保持冷静的技巧，帮助你做出更好的选择。步行者 2017 活动建立在他们之前广告的成功基础上，“在做爱时该说什么和避免什么”。创意人员再次证明了这本小黑书有助于做出正确的决定。这个有趣的双页广告只在保守的法兹 (Frankfurter Allgemeine Zeitung) 刊登过一次，然后被一些最受欢迎的报纸选中, 世卫组织通过评论和报道广告提供了更多的宣传。此后不久，这本书登上了排行榜，售出 600,000 册，成为迄今为止最成功的 Kein & Aber 书。
# 小号手 forlove
案例简介：Trump unveils ‘totally great’ strategy to find love President Trump believes he has a plan. A plan that will help the world to love him. All he has to do is make the right global decisions while the world falls apart. Simple! At least, that’s what he thinks. Fortunately, ‘The Decision Book: 50 Models for Strategic Thinking’ from Kein&Aber Publishing provides tips for keeping a cool head in sticky situations, helping you to make better choices. Walkers 2017 campaign builds on the success of their previous ad, ‘What to say and what to avoid during sex.’ Again, the creatives demonstrate the usefulness of this little black book as an aid to making good decisions. The entertaining double-page ad ran once only in the conservative FAZ (Frankfurter Allgemeine Zeitung) and was then picked up by some of the most widely read newspapers, who provided more publicity by commenting and reporting on the ad. Shortly thereafter the book climbed the charts and, with 600,000 copies sold, has become the most successful Kein&Aber book to date.
#TrumpingForLove
案例简介：特朗普公布了寻找爱情的 “完全伟大” 战略 特朗普总统认为他有一个计划。一个有助于世界爱他的计划。他所要做的就是在世界崩溃的时候做出正确的全球决定。简单!至少，他是这么想的。幸运的是，Kein & Aber Publishing 的《决策书: 50 个战略思维模型》提供了在棘手的情况下保持冷静的技巧，帮助你做出更好的选择。步行者 2017 活动建立在他们之前广告的成功基础上，“在做爱时该说什么和避免什么”。创意人员再次证明了这本小黑书有助于做出正确的决定。这个有趣的双页广告只在保守的法兹 (Frankfurter Allgemeine Zeitung) 刊登过一次，然后被一些最受欢迎的报纸选中, 世卫组织通过评论和报道广告提供了更多的宣传。此后不久，这本书登上了排行榜，售出 600,000 册，成为迄今为止最成功的 Kein & Aber 书。
#TrumpingForLove
案例简介：Trump unveils ‘totally great’ strategy to find love President Trump believes he has a plan. A plan that will help the world to love him. All he has to do is make the right global decisions while the world falls apart. Simple! At least, that’s what he thinks. Fortunately, ‘The Decision Book: 50 Models for Strategic Thinking’ from Kein&Aber Publishing provides tips for keeping a cool head in sticky situations, helping you to make better choices. Walkers 2017 campaign builds on the success of their previous ad, ‘What to say and what to avoid during sex.’ Again, the creatives demonstrate the usefulness of this little black book as an aid to making good decisions. The entertaining double-page ad ran once only in the conservative FAZ (Frankfurter Allgemeine Zeitung) and was then picked up by some of the most widely read newspapers, who provided more publicity by commenting and reporting on the ad. Shortly thereafter the book climbed the charts and, with 600,000 copies sold, has become the most successful Kein&Aber book to date.
# 小号手 forlove
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#TrumpingForLove
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How to find love (if you're Donald Trump)
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