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阿瓦: 清洁河流的肥皂
案例简介：在世界上，仍然有1.59亿人依靠未经处理的水 (河流，湖泊，池塘，溪流)。由于这一点和他们的文化遗产，很大一部分人在河里洗衣服。在秘鲁，这种遗产归因于其印加血统，这样做也是村庄妇女社会化的机会。不幸的是，他们用来洗衣服的肥皂有助于整个社区所依赖的河流的污染 (甚至从中提取水喝)，无意识地导致各种疾病。ANDEA (库斯科的矿泉水，其目的是保护安第斯山脉的自然资源) 及其创意机构Fahrenheit DDB决定吸引成千上万在河流中洗衣服的人，通过他们开始净化过程。经过几个月的研究与Cirsys (一家秘鲁创新初创企业，寻求社会发展的技术解决方案)，他们设法找到了一种具有益生菌功能的微生物，能够以河流中的污染物为食。将这些微生物引入肥皂棒中，AWA诞生了，这种肥皂可以改善洗衣服时的水质，证明具有高达75% 的效率。ANDEA已将AWA公式提供给政府，非营利组织，社会企业和肥皂制造商，因此他们可以应用它。这样，AWA将到达右手和河流，这些古老的传统仍然在那里进行。有关更多信息并与项目负责人联系，请访问。秘鲁DDB为Andea创建的体验式广告，类别为: 非酒精饮料。
阿瓦: 清洁河流的肥皂
案例简介：In the world, there are still 159 million people who depend on untreated water (rivers, lakes, ponds, streams). Due to this and their cultural heritage, a significant percentage washes their clothes in the rivers. In Peru, this heritage is attributed to its Inca origin, and doing so is also an opportunity for socialization among the women of the villages. Unfortunately, the soap they use to wash their clothes contributes to the contamination of the river on which the entire community depends (even from which they extract the water to drink), unconsciously causing various diseases. ANDEA (the mineral water of Cusco, whose purpose is to preserve the natural sources of the Andes) and its creative agency Fahrenheit DDB, decided to draw upon the thousands of people who wash clothes in the rivers to, through them, begin a decontamination process. After several months of research together with Cirsys (a Peruvian innovation start-up that seeks technological solutions for social development), they managed to find a microorganism with a probiotic function capable of feeding on pollutants from the river. Introducing these microorganisms in bars of soap, AWA was born, a soap that improves the quality of water when washing clothes, proving to have up to 75% efficiency. ANDEA has made the AWA formula available to governments, non-profit organizations, social enterprises, and soap manufacturers, so they can apply it. That way, AWA will reach the right hands and the rivers where these ancient traditions are still carried out. For more information and to contact the project leaders, go to . Experiential advertisement created by DDB, Peru for Andea, within the category: Non-Alcoholic Drinks.
AWA: The soap that cleans the rivers
案例简介：在世界上，仍然有1.59亿人依靠未经处理的水 (河流，湖泊，池塘，溪流)。由于这一点和他们的文化遗产，很大一部分人在河里洗衣服。在秘鲁，这种遗产归因于其印加血统，这样做也是村庄妇女社会化的机会。不幸的是，他们用来洗衣服的肥皂有助于整个社区所依赖的河流的污染 (甚至从中提取水喝)，无意识地导致各种疾病。ANDEA (库斯科的矿泉水，其目的是保护安第斯山脉的自然资源) 及其创意机构Fahrenheit DDB决定吸引成千上万在河流中洗衣服的人，通过他们开始净化过程。经过几个月的研究与Cirsys (一家秘鲁创新初创企业，寻求社会发展的技术解决方案)，他们设法找到了一种具有益生菌功能的微生物，能够以河流中的污染物为食。将这些微生物引入肥皂棒中，AWA诞生了，这种肥皂可以改善洗衣服时的水质，证明具有高达75% 的效率。ANDEA已将AWA公式提供给政府，非营利组织，社会企业和肥皂制造商，因此他们可以应用它。这样，AWA将到达右手和河流，这些古老的传统仍然在那里进行。有关更多信息并与项目负责人联系，请访问。秘鲁DDB为Andea创建的体验式广告，类别为: 非酒精饮料。
AWA: The soap that cleans the rivers
案例简介：In the world, there are still 159 million people who depend on untreated water (rivers, lakes, ponds, streams). Due to this and their cultural heritage, a significant percentage washes their clothes in the rivers. In Peru, this heritage is attributed to its Inca origin, and doing so is also an opportunity for socialization among the women of the villages. Unfortunately, the soap they use to wash their clothes contributes to the contamination of the river on which the entire community depends (even from which they extract the water to drink), unconsciously causing various diseases. ANDEA (the mineral water of Cusco, whose purpose is to preserve the natural sources of the Andes) and its creative agency Fahrenheit DDB, decided to draw upon the thousands of people who wash clothes in the rivers to, through them, begin a decontamination process. After several months of research together with Cirsys (a Peruvian innovation start-up that seeks technological solutions for social development), they managed to find a microorganism with a probiotic function capable of feeding on pollutants from the river. Introducing these microorganisms in bars of soap, AWA was born, a soap that improves the quality of water when washing clothes, proving to have up to 75% efficiency. ANDEA has made the AWA formula available to governments, non-profit organizations, social enterprises, and soap manufacturers, so they can apply it. That way, AWA will reach the right hands and the rivers where these ancient traditions are still carried out. For more information and to contact the project leaders, go to . Experiential advertisement created by DDB, Peru for Andea, within the category: Non-Alcoholic Drinks.
阿瓦: 清洁河流的肥皂
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AWA: The soap that cleans the rivers
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