Uber Canada and Mothers Against Drunk Driving (Madd) are continuing their partnership with a video that features an Uber driver mother of three sharing her personal and emotional story of loss with real, unsuspecting riders.In the latest message to Canadians, a video features Uber Canada offering rides home to bar patrons, who were greeted by driver Shelly on a cold night in Toronto. As an Uber driver and mother of three, Shelly shared her personal story of loss that was a result of an impaired driving crash, and thanked riders for finding a safe ride home.CreditsAgency: Zulu Alpha KiloClient (Company): Uber Canada, Madd CanadaChief Creative Officer: Zak MrouehArt Director: Charline Fauche-Simon, Andrea RomanelliWriter: Angeline Parsons, Jon TaylorAgency Producer: Jaclyn Garfinkle, Pam PortsmouthAccount Team: Nadine ArsenaultStrategic Planner: Heather SegalClients: Lindsay Liptok, Erica Edwards, Melanie BoudreauProduction House: ZulubotDirector: Jessica EdwardsProduction House Line Producer: Marc MilliardDirector of Photography: Devon BurnsVideo Post Facility / Editing Company: ZulubotEditor: Jay BakerCompositor / Online: Jay BakerColourist/Transfer: Jason Zukoski, RedLabAudio Post Facility/Music House: ZulubotProducer: Jolette SamuelEngineer: Dino Cuzzolino