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音乐厅: 30
案例简介：任务投下尖锐的视觉效果，以配合巨大的声音 JAMBOX 威尼斯，加利福尼亚州，2012年11月27日: 威尼斯, 基于 CA 的视觉效果工作室任务与匿名内容总监马克 · 罗曼内克和现场焊工合作，以全新、惊人的美丽展示了品脱大小的 JAMBOX 所传递的巨大声音: 30 “音乐厅” 为 JAMBOX 从西部工作室广告，旧金山。现场以威尔士另类摇滚乐队《令人敬畏的喜悦》的热情表演为特色，强调尽管 JAMBOX 身材娇小，但它提供了迄今为止的力量和能量, 只有现场表演才能做到。该活动还包括一个额外的: 30，“电影院”，它突出了最近发行的李安电影《 Pi 的生活》丰富的戏剧音频体验, ”通过 JAMBOX 精致的扬声器。 在罗布 · 特伦特的创作指导下，首席火焰艺术家乔伊 · 布拉特萨尼领导了一个艺术家团队，复制和增强了人群，创造了现场传达的激动人心和脉动的能量。与 Romanek 密切合作，用非运动控制摄像机拍摄的多次传球被精心组合，让场地充满了 “虚拟” 粉丝。合成工作完全在火焰中执行，剪影用于旋转。此外，特派团 VFX 团队还进行了大量清理工作，以完善摇滚大厅和电影院环境。 主唱 Ritzy Bryan 在背光动态红色背景下表演。她开始唱这首歌，“这就是一切开始的地方”，然后当这首歌进入由力量和弦和敲打鼓组成的器乐合唱时，相机开始退出。当摄像机关闭时，我们看到乐队的其他成员，随着他们的音乐和一群人，双手在空中，被音乐会灯光映衬。摄像机继续移动，直到我们穿过一个金属网格，开始注意到我们已经不在音乐厅了，而是在看一个音箱, 更具体地说 -- 一个前面蚀刻着颚骨的 JAMBOX -- 坐在一个轻松、微风的露台上的桌子上。JAMBOX 旁边是一副太阳镜、嘶嘶作响的饮料和一部 iPhone，这是 JAMBOX 通过蓝牙放大音乐的来源。音乐继续从 JAMBOX 中胜利地播放，超级音乐一次出现两个字，上面写着 “你的眼睛不会相信你的耳朵”。 “现场与超级关闭，” JAWBONE 的 BIGJAMBOX。” 该任务最近还与匿名导演马克 · 罗曼内克和 72 岁的桑尼合作，发布了令人喜爱的: 90 “勒布朗日”，以及随后的五个: 60 岁是为了纪念小前锋勒布朗 · 詹姆斯在迈阿密 2012 届 NBA 总冠军戒指仪式上的一天。自 2012年10月30日首次亮相以来，该网站已获得超过 3400万次浏览。
音乐厅: 30
案例简介：THE MISSION CASTS SHARP VISUALS TO MATCH THE VAST SOUND OF JAMBOX Venice, CA, November 27, 2012: Venice, CA-based visual effects studio The Mission teams up with Anonymous Content director Mark Romanek and Spot Welders to unveil the colossal sound delivered by the pint-sized JAMBOX in the all new, startlingly beautiful, :30 “Concert Hall” for JAMBOX out of West Studios Advertising, San Francisco. The spot features a passionate performance by Welsh alternative rock band, The Joy Formidable, emphasizing that despite the petite size of the JAMBOX, it delivers the power and energy that until now, only a live performance could. The campaign also includes an additional :30, “Movie Theater” which highlights a rich theatrical audio experience of the recently-released Ang Lee film, “The Life of Pi,” through the delicate speakers of a JAMBOX. Under Rob Trent’s creative direction, Lead Flame Artist Joey Brattesani led a team of artists that replicated and enhanced the crowd to create the exciting and pulsing energy conveyed in the spot. Working closely with Romanek, the multiple passes captured with a non-motion controlled camera rig were meticulously combined to fill the venue with “virtual” fans. Compositing work was executed entirely in Flame and Silhouette was used for roto. In addition, substantial clean up work was done by The Mission VFX team to perfect both the rock hall and movie theater environments. The spot opens with lead vocalist Ritzy Bryan against a backlit dynamic red background. She begins the song, “And this is where it all begins,” then the camera begins to pull out as the song enters an instrumental chorus of power chords and thrashing drums. As the camera pans out we see the rest of the band, knocking and rocking to their music and a crowd of people, hands in the air, silhouetted by concert lights. The camera continues panning out until we pass through a metal mesh grid and begin to notice that we aren’t in a concert hall anymore, but rather looking at a speaker box, more specifically—a JAMBOX with JAWBONE etched on the front—sitting on a table in a relaxing, breezy, patio. Next to the JAMBOX is a pair of sunglasses, fizzing drink, and an iPhone that is the source of the music being amplified by the JAMBOX via Bluetooth. The music continues to play triumphantly from the JAMBOX and the super appears, two words at a time, reading “YOUR EYES WON’T BELIEVE YOUR EARS.” The spot closes with the super, “BIGJAMBOX by JAWBONE.” The Mission also recently collaborated with Anonymous director Mark Romanek and 72andSunny to deliver the endearing :90 “LeBron’s Day,” and five subsequent :60s to highlight a day in the life of Small Forward LeBron James leading up to the 2012 Miami Head NBA Championship Ring Ceremony. The spot has received over 34 million views since debuting on October 30, 2012.
Concert Hall :30
案例简介：任务投下尖锐的视觉效果，以配合巨大的声音 JAMBOX 威尼斯，加利福尼亚州，2012年11月27日: 威尼斯, 基于 CA 的视觉效果工作室任务与匿名内容总监马克 · 罗曼内克和现场焊工合作，以全新、惊人的美丽展示了品脱大小的 JAMBOX 所传递的巨大声音: 30 “音乐厅” 为 JAMBOX 从西部工作室广告，旧金山。现场以威尔士另类摇滚乐队《令人敬畏的喜悦》的热情表演为特色，强调尽管 JAMBOX 身材娇小，但它提供了迄今为止的力量和能量, 只有现场表演才能做到。该活动还包括一个额外的: 30，“电影院”，它突出了最近发行的李安电影《 Pi 的生活》丰富的戏剧音频体验, ”通过 JAMBOX 精致的扬声器。 在罗布 · 特伦特的创作指导下，首席火焰艺术家乔伊 · 布拉特萨尼领导了一个艺术家团队，复制和增强了人群，创造了现场传达的激动人心和脉动的能量。与 Romanek 密切合作，用非运动控制摄像机拍摄的多次传球被精心组合，让场地充满了 “虚拟” 粉丝。合成工作完全在火焰中执行，剪影用于旋转。此外，特派团 VFX 团队还进行了大量清理工作，以完善摇滚大厅和电影院环境。 主唱 Ritzy Bryan 在背光动态红色背景下表演。她开始唱这首歌，“这就是一切开始的地方”，然后当这首歌进入由力量和弦和敲打鼓组成的器乐合唱时，相机开始退出。当摄像机关闭时，我们看到乐队的其他成员，随着他们的音乐和一群人，双手在空中，被音乐会灯光映衬。摄像机继续移动，直到我们穿过一个金属网格，开始注意到我们已经不在音乐厅了，而是在看一个音箱, 更具体地说 -- 一个前面蚀刻着颚骨的 JAMBOX -- 坐在一个轻松、微风的露台上的桌子上。JAMBOX 旁边是一副太阳镜、嘶嘶作响的饮料和一部 iPhone，这是 JAMBOX 通过蓝牙放大音乐的来源。音乐继续从 JAMBOX 中胜利地播放，超级音乐一次出现两个字，上面写着 “你的眼睛不会相信你的耳朵”。 “现场与超级关闭，” JAWBONE 的 BIGJAMBOX。” 该任务最近还与匿名导演马克 · 罗曼内克和 72 岁的桑尼合作，发布了令人喜爱的: 90 “勒布朗日”，以及随后的五个: 60 岁是为了纪念小前锋勒布朗 · 詹姆斯在迈阿密 2012 届 NBA 总冠军戒指仪式上的一天。自 2012年10月30日首次亮相以来，该网站已获得超过 3400万次浏览。
Concert Hall :30
案例简介：THE MISSION CASTS SHARP VISUALS TO MATCH THE VAST SOUND OF JAMBOX Venice, CA, November 27, 2012: Venice, CA-based visual effects studio The Mission teams up with Anonymous Content director Mark Romanek and Spot Welders to unveil the colossal sound delivered by the pint-sized JAMBOX in the all new, startlingly beautiful, :30 “Concert Hall” for JAMBOX out of West Studios Advertising, San Francisco. The spot features a passionate performance by Welsh alternative rock band, The Joy Formidable, emphasizing that despite the petite size of the JAMBOX, it delivers the power and energy that until now, only a live performance could. The campaign also includes an additional :30, “Movie Theater” which highlights a rich theatrical audio experience of the recently-released Ang Lee film, “The Life of Pi,” through the delicate speakers of a JAMBOX. Under Rob Trent’s creative direction, Lead Flame Artist Joey Brattesani led a team of artists that replicated and enhanced the crowd to create the exciting and pulsing energy conveyed in the spot. Working closely with Romanek, the multiple passes captured with a non-motion controlled camera rig were meticulously combined to fill the venue with “virtual” fans. Compositing work was executed entirely in Flame and Silhouette was used for roto. In addition, substantial clean up work was done by The Mission VFX team to perfect both the rock hall and movie theater environments. The spot opens with lead vocalist Ritzy Bryan against a backlit dynamic red background. She begins the song, “And this is where it all begins,” then the camera begins to pull out as the song enters an instrumental chorus of power chords and thrashing drums. As the camera pans out we see the rest of the band, knocking and rocking to their music and a crowd of people, hands in the air, silhouetted by concert lights. The camera continues panning out until we pass through a metal mesh grid and begin to notice that we aren’t in a concert hall anymore, but rather looking at a speaker box, more specifically—a JAMBOX with JAWBONE etched on the front—sitting on a table in a relaxing, breezy, patio. Next to the JAMBOX is a pair of sunglasses, fizzing drink, and an iPhone that is the source of the music being amplified by the JAMBOX via Bluetooth. The music continues to play triumphantly from the JAMBOX and the super appears, two words at a time, reading “YOUR EYES WON’T BELIEVE YOUR EARS.” The spot closes with the super, “BIGJAMBOX by JAWBONE.” The Mission also recently collaborated with Anonymous director Mark Romanek and 72andSunny to deliver the endearing :90 “LeBron’s Day,” and five subsequent :60s to highlight a day in the life of Small Forward LeBron James leading up to the 2012 Miami Head NBA Championship Ring Ceremony. The spot has received over 34 million views since debuting on October 30, 2012.
音乐厅: 30
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Concert Hall :30
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