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西里尔 (84 岁) 需要一份工作
案例简介：描述/概要 摘要 Tijd 是一家商业报纸，定期在周末版出版不同主题的小册子。其中一本小册子介绍了比利时的养老金和退休条例。它的目标是人力资源经理，他们通常被认为是最关心养老金的人。 上下文 与平均销售额相比，养老金手册的周末版销售额增长了 24%。一些人力资源经理向同事转发了 cyriel 的申请，并注明: “这真的很有趣!”! 尽管如此，两名人力资源经理同意这个笑话，并给他一份工作，一名建议他应该申请教皇，因为他年龄合适。这个原创和创造性的想法成本低，高达 2000 英镑，效率高，投资回报可观，甚至在这一过程中产生了一些笑声。 哲学/解决方案 人力资源经理总是在报纸上公布他们的工作机会。 每一个发布这样一份工作的人力资源管理人员都收到了 Cyriel 的一封信 (84)。 在这封用老式语言手写的信中，Cyriel 为这项工作发帖。 最后一页的信息是: “让你的员工不必像 Cyriel 那样做: 退休后找工作。向您的员工提供我们的小册子 ”。 结果 销售了 2800 份小册子，这意味着 De TIJD 的销售结果比正常情况下高出 24%。
西里尔 (84 岁) 需要一份工作
案例简介：Description / Synopsis Summary De Tijd is a business newspaper that regularly publishes brochures on different topics in its weekend edition . One such brochure featured Belgian rules and regulations for pensions and retirement. It was targeted at HR Managers who are generally considered the most involved with pensions. Context The weekend edition with the pension brochure saw a 24% increase in sales compared to average sales. Some HR managers forwarded Cyriels application to colleagues with the note: This is really funny!, 2 HR managers went along with the joke and offered him a job, and 1 suggested he should apply as Pope since he was the right age. This original and creative idea was low cost at 2,000, highly effective with significant return over investment, and even generated a few laughs along the way. Philosophy/Solution HR Managers always publish their job offer in the newspaper. Every HRM who published such a job offer received a letter from Cyriel(84). In this letter, hand-written in old-fashioned language, Cyriel posted for the job. Message on the last page: "Save your employees from having to do like Cyriel: to look for a job when they retire. Offer your employees our brochure". Results 2800 brochures were sold, which implicates a 24% higher sales result for De TIJD than on a normal day.
Cyrill (84) Needs a Job
案例简介：描述/概要 摘要 Tijd 是一家商业报纸，定期在周末版出版不同主题的小册子。其中一本小册子介绍了比利时的养老金和退休条例。它的目标是人力资源经理，他们通常被认为是最关心养老金的人。 上下文 与平均销售额相比，养老金手册的周末版销售额增长了 24%。一些人力资源经理向同事转发了 cyriel 的申请，并注明: “这真的很有趣!”! 尽管如此，两名人力资源经理同意这个笑话，并给他一份工作，一名建议他应该申请教皇，因为他年龄合适。这个原创和创造性的想法成本低，高达 2000 英镑，效率高，投资回报可观，甚至在这一过程中产生了一些笑声。 哲学/解决方案 人力资源经理总是在报纸上公布他们的工作机会。 每一个发布这样一份工作的人力资源管理人员都收到了 Cyriel 的一封信 (84)。 在这封用老式语言手写的信中，Cyriel 为这项工作发帖。 最后一页的信息是: “让你的员工不必像 Cyriel 那样做: 退休后找工作。向您的员工提供我们的小册子 ”。 结果 销售了 2800 份小册子，这意味着 De TIJD 的销售结果比正常情况下高出 24%。
Cyrill (84) Needs a Job
案例简介：Description / Synopsis Summary De Tijd is a business newspaper that regularly publishes brochures on different topics in its weekend edition . One such brochure featured Belgian rules and regulations for pensions and retirement. It was targeted at HR Managers who are generally considered the most involved with pensions. Context The weekend edition with the pension brochure saw a 24% increase in sales compared to average sales. Some HR managers forwarded Cyriels application to colleagues with the note: This is really funny!, 2 HR managers went along with the joke and offered him a job, and 1 suggested he should apply as Pope since he was the right age. This original and creative idea was low cost at 2,000, highly effective with significant return over investment, and even generated a few laughs along the way. Philosophy/Solution HR Managers always publish their job offer in the newspaper. Every HRM who published such a job offer received a letter from Cyriel(84). In this letter, hand-written in old-fashioned language, Cyriel posted for the job. Message on the last page: "Save your employees from having to do like Cyriel: to look for a job when they retire. Offer your employees our brochure". Results 2800 brochures were sold, which implicates a 24% higher sales result for De TIJD than on a normal day.
西里尔 (84 岁) 需要一份工作
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Cyrill (84) Needs a Job
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