近期，阿迪达斯发布了一组“running needs nothing”系列海报，海报由TBWA/Neboko创作，文案简短有力，内涵深刻，对最纯粹的运动——跑步，进行描述。鼓励大家一起运动起来，去跑步吧，因为“running needs nothing 跑步无需其它”。即使是鞋子，也可有可无。只要你在，就可以随时随地，肆意奔跑。Running needs nothingIt was born free,goal-post free, hoop-free, finish-line free.Running is open 24/7x 365.It needs no appointment or meeting point.It doesn't care about who gets there first,whether you are breaking recordsor setting a record for too many breaks.Running just needs you to show upand run as you are.Running needs nothing but you.跑步无需其它跑步自由自在，没有球门，没有篮筐，没有终点线。一年365天，一周7天，一天24小时，任何时刻，你都可以放肆奔跑。跑步无需预约，无需伙伴。跑步不关心谁先到达，不管是否破了记录，还是歇息过多。跑步吧，只要你出现，然后尽情奔跑。跑步无需其它，只要你在。Running needs nothing but you.跑步无需其它，只要你在。Running is open 24/7x 365.一年365天，一周7天，一天24小时，任何时刻，你都可以放肆奔跑。Running is goalpost free, sideline free, scoreboard free.跑步无需球门，无需边界线，无需记分牌。Running likes fast times, slow times,but mostly, good times.可以快跑、可以慢跑，最重要的是，享受的跑。Running knows every setback has a comeback.跑步吧，每次挫折卷土重来时。Running needs nothing but you.跑步无需其它，只要你在。Running needs nothing but you.跑步无需其它，只要有你。视频