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简单值
案例简介：活动描述 简单值简单。具有附加值。简单的价值产品不言而喻，我们希望包装能够反映这一点。但简单并不仅仅意味着基本。通过在产品描述中添加一个扭曲，副本提升了对话，同理心和客户参与度。包装以这种简单而诚实的语气反映了产品的简单性和巨大价值。 战略 在一个由夸张、复杂的故事和信息过剩主导的消费包装市场中，简单的价值是真正相反的，抓住了一个简单、直接的方法，引起了Argos核心受众的共鸣。 结果 简单价值是Argos从旧世界目录公司转变为现代高街零售商的关键支柱。该范围要求重新评估，并反映了Argos勇敢和嬉戏的价值观。在2016年1月推出，客户反馈非常积极。“简单的价值不仅仅是一个新名称。新品牌的设计旨在为客户提供一种简单的方法来识别我们最受欢迎的商品的最简单版本，无论是手持真空吸尘器还是冰箱冰柜。我们知道各行各业的客户都购买有价值的产品，我们的new look对此表示认可。我们已经从客户和商店同事那里获得了关于他们最喜欢的包装复制线的积极反馈!”Rob quartermain高级品牌经理-自有品牌 概要 Argos是英国领先的数字零售商33，000产品53，000 lines1.3亿客户840英国商店39亿英镑在salesRebrand Argos Value Range包装。这些物品由140最简单的家用产品组成，质量稳定，但价格低廉，这意味着它们也很有价值。 执行 到目前为止，已经创造了140种不同的产品艺术品，每年连续生产数十万个包装单位。包装印刷生产的简单性使许多不同的国际供应商能够创造一致的范围。
简单值
案例简介：Campaign Description Simple ValueSimplicity.With added Value. Simple Value products speak for themselves, and we wanted the packaging to reflect that. But simple doesn’t just mean basic. By adding a twist in the product descriptions the copy elevates the conversation, empathy and customer engagement beyond the ordinary. The packaging reflects the simplicity and great value of the products with this simple and honest tone of voice. Strategy In a consumer packaging market dominated by hyperbole, complex storytelling and information excess, Simple Value is truly opposite, capturing a simple, straightforward approach that resonates with the core audience of Argos. Outcome Simple Value is a key pillar in the Argos transformation from an old world catalogue company into a modern high-street retailer. The range demanded reappraisal and reflects the Argos values of bravery and playfulness.Launching in January 2016, customer feedback has been very positive.“Simple Value is so much more than a new name. The new branding has been designed to give customers an easy way to identify the simplest versions of our most popular items, be it a handheld vacuum or a fridge freezer. We know customers from all walks of life buy value products and our new look acknowledges this.We’ve already had positive feedback from customers & store colleagues regarding their favourite packaging copy lines!”Rob QuartermainSenior Brand Manager – Own Brands Synopsis Argos is the UK’s leading digital retailer33,000 products53,000 lines130 million customers840 UK stores£3.9 billion in salesRebrand the Argos Value Range packaging.Consisting of 140 of the most simple household products, these items are of solid quality but at low prices meaning they are great value too. Execution 140 different product artworks have been created so far with a continuous production run of many hundreds of thousands of packaging units a year.The simplicity of the packaging print production allowed for many different international suppliers to create a consistent range.
Simple Value
案例简介：活动描述 简单值简单。具有附加值。简单的价值产品不言而喻，我们希望包装能够反映这一点。但简单并不仅仅意味着基本。通过在产品描述中添加一个扭曲，副本提升了对话，同理心和客户参与度。包装以这种简单而诚实的语气反映了产品的简单性和巨大价值。 战略 在一个由夸张、复杂的故事和信息过剩主导的消费包装市场中，简单的价值是真正相反的，抓住了一个简单、直接的方法，引起了Argos核心受众的共鸣。 结果 简单价值是Argos从旧世界目录公司转变为现代高街零售商的关键支柱。该范围要求重新评估，并反映了Argos勇敢和嬉戏的价值观。在2016年1月推出，客户反馈非常积极。“简单的价值不仅仅是一个新名称。新品牌的设计旨在为客户提供一种简单的方法来识别我们最受欢迎的商品的最简单版本，无论是手持真空吸尘器还是冰箱冰柜。我们知道各行各业的客户都购买有价值的产品，我们的new look对此表示认可。我们已经从客户和商店同事那里获得了关于他们最喜欢的包装复制线的积极反馈!”Rob quartermain高级品牌经理-自有品牌 概要 Argos是英国领先的数字零售商33，000产品53，000 lines1.3亿客户840英国商店39亿英镑在salesRebrand Argos Value Range包装。这些物品由140最简单的家用产品组成，质量稳定，但价格低廉，这意味着它们也很有价值。 执行 到目前为止，已经创造了140种不同的产品艺术品，每年连续生产数十万个包装单位。包装印刷生产的简单性使许多不同的国际供应商能够创造一致的范围。
Simple Value
案例简介：Campaign Description Simple ValueSimplicity.With added Value. Simple Value products speak for themselves, and we wanted the packaging to reflect that. But simple doesn’t just mean basic. By adding a twist in the product descriptions the copy elevates the conversation, empathy and customer engagement beyond the ordinary. The packaging reflects the simplicity and great value of the products with this simple and honest tone of voice. Strategy In a consumer packaging market dominated by hyperbole, complex storytelling and information excess, Simple Value is truly opposite, capturing a simple, straightforward approach that resonates with the core audience of Argos. Outcome Simple Value is a key pillar in the Argos transformation from an old world catalogue company into a modern high-street retailer. The range demanded reappraisal and reflects the Argos values of bravery and playfulness.Launching in January 2016, customer feedback has been very positive.“Simple Value is so much more than a new name. The new branding has been designed to give customers an easy way to identify the simplest versions of our most popular items, be it a handheld vacuum or a fridge freezer. We know customers from all walks of life buy value products and our new look acknowledges this.We’ve already had positive feedback from customers & store colleagues regarding their favourite packaging copy lines!”Rob QuartermainSenior Brand Manager – Own Brands Synopsis Argos is the UK’s leading digital retailer33,000 products53,000 lines130 million customers840 UK stores£3.9 billion in salesRebrand the Argos Value Range packaging.Consisting of 140 of the most simple household products, these items are of solid quality but at low prices meaning they are great value too. Execution 140 different product artworks have been created so far with a continuous production run of many hundreds of thousands of packaging units a year.The simplicity of the packaging print production allowed for many different international suppliers to create a consistent range.
简单值
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Simple Value
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