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Wonder等待
案例简介：Godiva发起了一项现代运动，通过创新的巧克力故事讲述，将奇迹灌输到日常生活中。The Graft的Vicky Lawton将Godiva带入了新的叙事叙事领域，并与5部电影和剧照相匹配，描绘了Mimi和Pierre的爱情。该活动充满了个性和顽皮的好奇心，转化了Godiva chocolate的全方位体验，并向该品牌的父亲Pierre Draps和他的妻子致敬。凭借劳顿电影制作的所有风格和专业知识，它将我们带到了一个豪华的世界。菜单上有一种黄金是最喜欢的色调和卷曲舌头的美味。但是，随着抱负的到来，也带来了切实的魅力。劳顿捕捉到令人兴奋的视觉效果和细微差别的表演，抛出了传统的巧克力广告规则书，大胆而令人耳目一新，让您一直猜测到最后一帧。“与创意总监露丝·博尔特和她在麦肯的创意团队合作是一次令人难以置信的经历。该项目从头到尾都是令人愉悦的，视觉上的享受和完全美味。完善从现实到皮埃尔巧克力世界的过渡是一个奇妙的过程，从多普·托尼·米勒的复杂照明和约瑟夫·贝内特的美丽生产设计。
Wonder等待
案例简介：Godiva launches a modern campaign that instils wonder into the everyday through innovative chocolate storytelling. The Graft’s Vicky Lawton, shoots Godiva into the realm of fresh narrative storytelling with 5 films and stills to match, that depict the empowering love affair of Mimi and Pierre. Full of personality and playful curiosity, the campaign translates the-all- encompassing experience of Godiva chocolate, with a nod to the brand’s father, Pierre Draps and his wife. With all the style and expertise of Lawton’s film-making, it transports us to a luxurious world. One where gold is the go-to hue and tongue-curling deliciousness is on the menu. But with the aspirational comes tangible charm too. Capturing exciting visuals and nuanced performances, Lawton throws out the traditional chocolate ad rule book for something bold and refreshing that will keep you guessing until the closing frame. “Working with Creative Director Ruth Boulter and her creative team at McCann was an incredible experience. The project was a delight from start to finish, a visual treat and totally delicious. Perfecting the transition from reality to Pierre’s chocolate world was a fantastic process, from the intricate lighting of DOP Tony C Miller and beautiful production design from Joseph Bennett” Vicky Lawton.
Wonder Awaits
案例简介：Godiva发起了一项现代运动，通过创新的巧克力故事讲述，将奇迹灌输到日常生活中。The Graft的Vicky Lawton将Godiva带入了新的叙事叙事领域，并与5部电影和剧照相匹配，描绘了Mimi和Pierre的爱情。该活动充满了个性和顽皮的好奇心，转化了Godiva chocolate的全方位体验，并向该品牌的父亲Pierre Draps和他的妻子致敬。凭借劳顿电影制作的所有风格和专业知识，它将我们带到了一个豪华的世界。菜单上有一种黄金是最喜欢的色调和卷曲舌头的美味。但是，随着抱负的到来，也带来了切实的魅力。劳顿捕捉到令人兴奋的视觉效果和细微差别的表演，抛出了传统的巧克力广告规则书，大胆而令人耳目一新，让您一直猜测到最后一帧。“与创意总监露丝·博尔特和她在麦肯的创意团队合作是一次令人难以置信的经历。该项目从头到尾都是令人愉悦的，视觉上的享受和完全美味。完善从现实到皮埃尔巧克力世界的过渡是一个奇妙的过程，从多普·托尼·米勒的复杂照明和约瑟夫·贝内特的美丽生产设计。
Wonder Awaits
案例简介：Godiva launches a modern campaign that instils wonder into the everyday through innovative chocolate storytelling. The Graft’s Vicky Lawton, shoots Godiva into the realm of fresh narrative storytelling with 5 films and stills to match, that depict the empowering love affair of Mimi and Pierre. Full of personality and playful curiosity, the campaign translates the-all- encompassing experience of Godiva chocolate, with a nod to the brand’s father, Pierre Draps and his wife. With all the style and expertise of Lawton’s film-making, it transports us to a luxurious world. One where gold is the go-to hue and tongue-curling deliciousness is on the menu. But with the aspirational comes tangible charm too. Capturing exciting visuals and nuanced performances, Lawton throws out the traditional chocolate ad rule book for something bold and refreshing that will keep you guessing until the closing frame. “Working with Creative Director Ruth Boulter and her creative team at McCann was an incredible experience. The project was a delight from start to finish, a visual treat and totally delicious. Perfecting the transition from reality to Pierre’s chocolate world was a fantastic process, from the intricate lighting of DOP Tony C Miller and beautiful production design from Joseph Bennett” Vicky Lawton.
Wonder等待
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Wonder Awaits
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