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The Recording Academy: It Was You by TBWA \ Chiat \ Day LA
案例简介:
The Recording Academy: It Was You by TBWA \ Chiat \ Day LA
案例简介:
The Recording Academy: It Was You by TBWA\Chiat\Day LA
案例简介:
The Recording Academy: It Was You by TBWA\Chiat\Day LA
案例简介:
The Recording Academy: It Was You by TBWA \ Chiat \ Day LA
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The Recording Academy: It Was You by TBWA\Chiat\Day LA
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With the 59th Annual Grammy Awards just days away, The Recording Academy has released a one-minute film that features young girls repeating the words of the acceptance speech Taylor Swift gave last February after she won Album of the Year for “1989.”In the spot, young performers, athletes and musicians repeat Swift’s empowering words verbatim to help motivate themselves as they work towards their own dreams. The video ends with footage of Swift’s actual Grammys speech as she tells women to remember that no one else can take credit for their success. Her speech was a thinly veiled dig at Kanye West, who was referring to Swift when he said he “made that bitch famous” in his song “Famous.”Created by TBWA\Chiat\Day LA, the ad is part of a Grammys campaign called “Believe in Music” that aims to celebrate the different ways that music can inspire, strengthen and motivate us. Other spots in the campaign feature comedian James Corden, who is hosting the Grammys this year, as he uses music to try and make mundane situations more fun.
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