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这只是一个阶段
案例简介：这只是一个阶段 我们都知道十几岁是什么感觉 不管你的性别、国籍或种族，我们每个人都经历过青少年时期，知道这些年有多艰难。这是一个你不再是孩子，但还不是成年人的时代，并且比以往任何时候都更努力地找出你在这个世界上的位置。几乎是残酷的，当一切皆有可能时，我们最成长的岁月会充满如此多的不确定性和焦虑。除此之外，成年人很难听到你的声音，你的感情因为你的年龄而被忽视，难怪这么多青少年缺乏信心和自信。 为了提高对这一时期重要性的认识，我们与一个独立的全国青年外联运动 Soar 合作。Soar 相信每个青少年都充满了潜力，通过健康工作坊，释放这种潜力，导致更自信的青少年和更有同情心的社会。 我们的电影名为 “这只是一个阶段”，捕捉了青少年生活中每个人都能感受到的时刻。然而，这部电影把一个熟悉而不屑一顾的短语变成了更积极的东西。是的，十几岁只是一个阶段，但这是一个人一生中最重要的阶段之一。你的成人生活即将开始，可能性是无穷无尽的。 创意总监斯蒂芬 · 罗杰斯说: “为了创作这部电影，在制作的每个阶段与青少年合作，让这部电影尽可能真实和真实，这对我们来说非常重要。”。 “我们组织了小组，与年轻人聊天，因为我们想了解他们生活这一阶段的积极和消极。我们还参加了 Soar 研讨会，让自己完全沉浸在他们的工作中。没有演员。我们确保真正的青少年是这部电影的明星，”文案凯特 · 沃特斯说。
这只是一个阶段
案例简介：It's Just a Phase We all know what it’s like to be a teenager No matter your gender, nationality or ethnicity, every single one of us has experienced being a teenager and know how tough those years can be. It’s a time when you’re no longer a child but not yet an adult, and trying more than ever to figure out your place in the world. And it’s almost cruel that our most formative years, when anything is possible, can be filled with so much uncertainty and anxiety. Add to that the struggle to be heard by adults and your feelings being dismissed because of your age, and it’s no wonder so many teens lack in confidence and self-belief. To create awareness around the importance of this time, we worked with Soar, an independent national youth outreach movement. Soar believe that every teenager is brimming with potential, and through wellness workshops, unlock that potential, leading to more confident teens and a more empathetic society. Our film, titled ‘It’s Just a Phase’, captures those moments in teenagers’ lives that everyone can relate to. However, the film turns a familiar and dismissive phrase into something more positive. Yes, being a teenager is ‘just a phase’, but it’s one of the most important phases in a person’s life. Your adult life is about to get started, the possibilities are endless. “To create the film, it was really important for us to work with teenagers at every phase of production to make the campaign as authentic and real as possible”, said Stephen Rogers, Creative Director. “We held groups and chatted with young people because we wanted to get under the skin of the positives and negatives of this phase of their lives. We also attended Soar workshops to fully immerse ourselves in what they do. There were no actors. We made sure real teens were the stars of the film”, said Kate Waters, Copywriter.
It's Just a Phase
案例简介：这只是一个阶段 我们都知道十几岁是什么感觉 不管你的性别、国籍或种族，我们每个人都经历过青少年时期，知道这些年有多艰难。这是一个你不再是孩子，但还不是成年人的时代，并且比以往任何时候都更努力地找出你在这个世界上的位置。几乎是残酷的，当一切皆有可能时，我们最成长的岁月会充满如此多的不确定性和焦虑。除此之外，成年人很难听到你的声音，你的感情因为你的年龄而被忽视，难怪这么多青少年缺乏信心和自信。 为了提高对这一时期重要性的认识，我们与一个独立的全国青年外联运动 Soar 合作。Soar 相信每个青少年都充满了潜力，通过健康工作坊，释放这种潜力，导致更自信的青少年和更有同情心的社会。 我们的电影名为 “这只是一个阶段”，捕捉了青少年生活中每个人都能感受到的时刻。然而，这部电影把一个熟悉而不屑一顾的短语变成了更积极的东西。是的，十几岁只是一个阶段，但这是一个人一生中最重要的阶段之一。你的成人生活即将开始，可能性是无穷无尽的。 创意总监斯蒂芬 · 罗杰斯说: “为了创作这部电影，在制作的每个阶段与青少年合作，让这部电影尽可能真实和真实，这对我们来说非常重要。”。 “我们组织了小组，与年轻人聊天，因为我们想了解他们生活这一阶段的积极和消极。我们还参加了 Soar 研讨会，让自己完全沉浸在他们的工作中。没有演员。我们确保真正的青少年是这部电影的明星，”文案凯特 · 沃特斯说。
It's Just a Phase
案例简介：It's Just a Phase We all know what it’s like to be a teenager No matter your gender, nationality or ethnicity, every single one of us has experienced being a teenager and know how tough those years can be. It’s a time when you’re no longer a child but not yet an adult, and trying more than ever to figure out your place in the world. And it’s almost cruel that our most formative years, when anything is possible, can be filled with so much uncertainty and anxiety. Add to that the struggle to be heard by adults and your feelings being dismissed because of your age, and it’s no wonder so many teens lack in confidence and self-belief. To create awareness around the importance of this time, we worked with Soar, an independent national youth outreach movement. Soar believe that every teenager is brimming with potential, and through wellness workshops, unlock that potential, leading to more confident teens and a more empathetic society. Our film, titled ‘It’s Just a Phase’, captures those moments in teenagers’ lives that everyone can relate to. However, the film turns a familiar and dismissive phrase into something more positive. Yes, being a teenager is ‘just a phase’, but it’s one of the most important phases in a person’s life. Your adult life is about to get started, the possibilities are endless. “To create the film, it was really important for us to work with teenagers at every phase of production to make the campaign as authentic and real as possible”, said Stephen Rogers, Creative Director. “We held groups and chatted with young people because we wanted to get under the skin of the positives and negatives of this phase of their lives. We also attended Soar workshops to fully immerse ourselves in what they do. There were no actors. We made sure real teens were the stars of the film”, said Kate Waters, Copywriter.
这只是一个阶段
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It's Just a Phase
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