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Noughty 和尼斯
案例简介：劳埃德 TSB 美国运通奖励信用卡为 9 个月的余额转账提供了 0% 的利息，并推出了一款非常直观和美味的甜甜圈促销活动 -- 零和美味糕点的双重含义是主要主题。 上下文 在促销月份，提交了超过 10,000 份劳埃德 TSB 美国运通信用卡申请，超过目标 100%。信用卡销售额同比增长 54%，余额转账同比增长 32%。总体而言，12月银行的信用卡销售额比 2005年6月增长了 424%。与以前销售不佳和缺乏真正的产品差异化相比，结果非常出色。工作人员对特别设计的表格的反应和反馈非常积极，被用作未来活动的模板。Noughty 和 nice 成功地在传统稳重的金融环境中引入了引人入胜的创新零售 POS，并以独特而充满活力的方式在圣诞节获得了突破。
Noughty 和尼斯
案例简介：The Lloyds TSB AMEX Rewards Credit Card offered 0% interest on balance transfers for 9 months with a very visual Noughty and Nice doughnut promotion - the double meaning of zero and a tasty pastry being the main theme. Context During the promotional month over 10,000 Lloyds TSB Amex Credit Card applications were submitted which was more than 100% over the target. There was a 54% increase in year-on- year credit card sales and a 32% increase in year-on-year balance transfers. Overall December saw a 424% increase in the Banks credit card sales versus June 2005. Results were outstanding when compared with previous poor sales and the lack of true product differentiation. Staff response and feedback on specially designed forms was so positive it was used as a template for future campaigns. Noughty and Nice succeeded in introducing engaging and innovative retail POS within the traditionally staid financial environment, and gaining cut-through at Christmas in a unique and dynamic way.
Noughty and Nice
案例简介：劳埃德 TSB 美国运通奖励信用卡为 9 个月的余额转账提供了 0% 的利息，并推出了一款非常直观和美味的甜甜圈促销活动 -- 零和美味糕点的双重含义是主要主题。 上下文 在促销月份，提交了超过 10,000 份劳埃德 TSB 美国运通信用卡申请，超过目标 100%。信用卡销售额同比增长 54%，余额转账同比增长 32%。总体而言，12月银行的信用卡销售额比 2005年6月增长了 424%。与以前销售不佳和缺乏真正的产品差异化相比，结果非常出色。工作人员对特别设计的表格的反应和反馈非常积极，被用作未来活动的模板。Noughty 和 nice 成功地在传统稳重的金融环境中引入了引人入胜的创新零售 POS，并以独特而充满活力的方式在圣诞节获得了突破。
Noughty and Nice
案例简介：The Lloyds TSB AMEX Rewards Credit Card offered 0% interest on balance transfers for 9 months with a very visual Noughty and Nice doughnut promotion - the double meaning of zero and a tasty pastry being the main theme. Context During the promotional month over 10,000 Lloyds TSB Amex Credit Card applications were submitted which was more than 100% over the target. There was a 54% increase in year-on- year credit card sales and a 32% increase in year-on-year balance transfers. Overall December saw a 424% increase in the Banks credit card sales versus June 2005. Results were outstanding when compared with previous poor sales and the lack of true product differentiation. Staff response and feedback on specially designed forms was so positive it was used as a template for future campaigns. Noughty and Nice succeeded in introducing engaging and innovative retail POS within the traditionally staid financial environment, and gaining cut-through at Christmas in a unique and dynamic way.
Noughty 和尼斯
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Noughty and Nice
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