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汉堡的声音
案例简介：简介: 汉堡爱乐乐团是德国最著名的乐团之一。目标是给他们一个更现代的形象，并吸引更多的耳朵进入他们的音乐厅。我们被要求创建一个在线解决方案，以唤起全国古典音乐爱好者的好奇心。解决方案: 一个将城市和管弦乐队合并成一个独特的音乐体验的网络应用程序。汉堡市成为音乐厅，用户扮演指挥的角色。利用定制的运动跟踪，用户可以从实时视频提要中选择移动对象。人、船、汽车甚至鱼成为自发音乐会的乐器。
汉堡的声音
案例简介：Brief: The Philharmonic Orchestra of Hamburg is one of the best known orchestras in Germany. The goal was to give them a more modern image and pull more ears into their concert hall. We were asked to create an online solution that would arouse the curiosity of classical music lovers throughout the country. Solution: A web application that merges both city and orchestra into one unique musical experience. The city of Hamburg becomes the concert hall and users take the role of conductor. Utilising custom tailored motion tracking, users are able to select moving objects from a live video feed. People, ships, cars and even fish become instruments in a spontaneous concert.
Sounds of Hamburg
案例简介：简介: 汉堡爱乐乐团是德国最著名的乐团之一。目标是给他们一个更现代的形象，并吸引更多的耳朵进入他们的音乐厅。我们被要求创建一个在线解决方案，以唤起全国古典音乐爱好者的好奇心。解决方案: 一个将城市和管弦乐队合并成一个独特的音乐体验的网络应用程序。汉堡市成为音乐厅，用户扮演指挥的角色。利用定制的运动跟踪，用户可以从实时视频提要中选择移动对象。人、船、汽车甚至鱼成为自发音乐会的乐器。
Sounds of Hamburg
案例简介：Brief: The Philharmonic Orchestra of Hamburg is one of the best known orchestras in Germany. The goal was to give them a more modern image and pull more ears into their concert hall. We were asked to create an online solution that would arouse the curiosity of classical music lovers throughout the country. Solution: A web application that merges both city and orchestra into one unique musical experience. The city of Hamburg becomes the concert hall and users take the role of conductor. Utilising custom tailored motion tracking, users are able to select moving objects from a live video feed. People, ships, cars and even fish become instruments in a spontaneous concert.
汉堡的声音
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Sounds of Hamburg
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基本信息
- 广告战役： #Philharmonic Orchestra of Hamburg-网络-1a62#
- 广告品牌： Philharmonic Orchestra of Hamburg
- 发布日期： 2000
- 行业领域： 影音娱乐 , 商务服务
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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