本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
Coloplast 设计 Dna
案例简介：实施 我们从了解品牌开始，采访了从生产技术人员到首席执行官的每个人。我们花时间与临床医生、护士和患者一起了解当前的经验并确定机会领域。设计将核心品牌价值提炼成一个共同的基础，为 Coloplast 的所有创作者提供一个共同的方法。设计范例为品牌创造了一个愿景，向利益相关者展示了新设计 DNA 下的可能。工具包和指导方针构建了该方法; 为所有潜在的设计问题创建一个参考。这些创造了一种独特的形式、颜色、材料和寻路方法。与此同时，DNA 被创造出来，其核心原则正在现场项目中进行测试和验证。每个符合 DNA 标准的产品都有自己的创新，改善用户体验，建立统一的设计方法，并创造一个以质量和创新闻名的品牌。 执行 DNA 由品牌平台、设计理念和设计元素组成，所有这些都概述了设计、技术和服务的整体和综合方法。设计 DNA 书的指导方针和工具包指导整个 Coloplast 的产品创作。它们通过实现更纯净的形式和简单的图形，为直观、情感共鸣的产品奠定了基础。清晰的接触点颜色指示用户需要与产品交互的位置，为他们提供指导。个人产品的结果是高度创新的，创造了一种以生活方式为导向的方法，具有大胆的、非医学的感觉。一些产品正在生产中，其他产品将在不久的将来发布。例如，一些已经在生产的产品: Sensura Mio 造口袋使用一种中性灰色纺织品，感觉像衣服，补充每一种肤色，在白色衣服下保持谨慎。SpeediCath Compact Eve 的锥形三角形形式对于那些有灵巧问题的人来说很容易打开，如果掉落，也不会滚动。它是直观的路标，包含一个更小，更灵活的手柄和一个集成的尿袋附件来简化教学。多功能导尿管集将导尿管与尿袋结合在一起; 它们结构紧凑，更容易整理，谨慎且坚固 -- 所有这些都不会增加产品成本。 结果 DNA 将设计牢牢地嵌入到 Coloplast 的核心，引入公司内部的文化变革; 并为产品和服务设定新的标准。自设计战略推出以来，创新管道是该公司有史以来最强的，其股价多年来大幅上涨。符合 DNA 标准的产品改变了 Coloplast 与其最终用户的关系; 改善核心体验，满足情感需求，并表现出大多数医疗器械设计中缺乏的同情心。革命性但简单直观的设计给用户信心和独立性，提高生活质量。提供设计更好、以用户为中心的产品，导致 Coloplast 连续四年被评为世界上最高的客户满意度。它还加强了他们在市场上的品牌地位 -- Coloplast 被列为世界上最具创新性的 12 家公司 概要 Coloplast 是一家丹麦医疗公司，其一次性亲密护理产品在造口、控制和伤口护理领域拥有全球市场。该品牌在其产品中应用不当，看起来它们来自三家不同的公司，每家都有自己的身份。他们对医疗保健的消费准备不足，在医疗保健中，患者对他们选择治疗的影响越来越大。最初的简报要求我们在 Coloplast 的产品和包装上应用视觉一致性。我们超越美学，将用户置于每一种体验的中心，生产不仅实用而且美观的解决方案; 具有情感尊严，让用户可以自由地过正常的生活。 活动描述 设计 DNA 定义了一种单一的、大胆的方法，将品牌结合起来，创造一致、可拥有和独特的产品和服务，并具有强大的品牌身份。这个共同的基础确保了 Coloplast 能够实现统一的愿景，为用户和护理人员带来价值和一致性。 DNA 由品牌平台、设计理念和设计元素组成; 所有这些都是设计、技术和服务整体产品体验的关键。这些原则指导创新解决方案的开发，创造标志性的、平易近人的和有目的的形式，提供具有情感共鸣的功能。每个产品本身都是创新的，使用 DNA 来超越功能需求，满足业务需求和用户的情感需求。
Coloplast 设计 Dna
案例简介：Implementation We began by understanding the brand, interviewing everyone from production technician to the CEO. We spent time with clinicians, nurses and patients to understand current experience and identify areas of opportunity.Design Behaviours distilled core brand values into a common foundation, giving all creators at Coloplast a common approach. Design exemplars created a vision for the brand, showing stakeholders what was possible under the new Design DNA.Toolkits and Guidelines structured the approach; creating a reference for all potential design issues. These created a singular approach to form, colour, material and wayfinding. At the same time, the DNA was created with its core principles were being tested and validated on live projects. Each DNA compliant product is innovative in its own right, improving user experience, building a unified approach to design and creating a brand known for quality and innovation. Execution The DNA is made up of the brand platform, design behaviours and design elements, all of which outline a holistic and integrated approach to design, technologies and services. The Design DNA book’s guidelines and toolkits guide product creation throughout Coloplast. They lay the foundations for intuitive, emotionally resonant products by implementing purer forms and simple graphics. Clear touchpoint colours indicate where a user will need to interact with the product, providing them with guidance.Individual product outcomes are highly innovative, creating a lifestyle-orientated approach with a bold, non-medical feel. Some products are in production and others will be released in the near future. For example, some products already in production:Sensura Mio ostomy bags use a neutral grey textile that feels like clothing, complements every skin tone and is discreet under white clothing. SpeediCath Compact Eve’s tapered triangular form is easy to open for those with dexterity problems, and does not roll away if dropped. It is intuitively signposted, contains a smaller, more manoeuvrable handle and an integrated urine bag attachment to simplify teaching.The all-in-one catheter sets combine a catheter with a urine bag; they are compact, easier to tidy away, discreet and robust - all without increasing product cost. Outcome The DNA embeds design firmly at the heart of Coloplast, introducing cultural change within the company; and setting new standards for products and services. Ever since the introduction of the design strategy, the innovation pipeline is the strongest the company has ever had with their share prices dramatically increasing over the years. DNA compliant products have transformed Coloplast’s relationship with its end users; improving the core experience, meeting emotional needs and showing an empathy otherwise lacking in the majority of medical appliance design. Revolutionary, yet simple and intuitive design gives users confidence and independence, enhancing quality of life. Delivering better designed, user centric products has led Coloplast to have been voted with the highest customer satisfaction ratings in the World for the past four years running. It has also strengthened their brand position in the marketplace - Coloplast has been ranked as the 12th Most Innovative Company in the World Synopsis Coloplast is a Danish medical company with a global market for its disposable intimate care products across ostomy, continence and wound care areas.The brand was poorly applied to its products, which looked like they came from three different companies, each with its own identity. They were underprepared for the consumerisation of healthcare, where patients increasingly have a strong influence on their choice of treatment. The original brief asked us to apply visual consistency across Coloplast’s products and packaging. We looked beyond the aesthetic to put users at the centre of every experience, producing solutions that were not only functional but beautiful; with an emotional dignity that left users free to live their normal lives. Campaign Description The Design DNA defines a single, bold approach that unites the brand, creating products and services that are consistent, ownable and unique with a strong brand identity. This common foundation ensures that Coloplast can deliver on a unified vision, bringing value and consistency to users and care givers.The DNA is made up of the brand platform, design behaviours and design elements; all of which are key for an integrated approach to the whole product experience across design, technology and service. The principles guide the development of innovative solutions creating iconic, approachable and purposeful forms that deliver functionality with emotional resonance.Each individual product is innovative in its own right, using the DNA to exceed functional requirements, address the needs of the business and the emotional needs of users.
Coloplast Design Dna
案例简介：实施 我们从了解品牌开始，采访了从生产技术人员到首席执行官的每个人。我们花时间与临床医生、护士和患者一起了解当前的经验并确定机会领域。设计将核心品牌价值提炼成一个共同的基础，为 Coloplast 的所有创作者提供一个共同的方法。设计范例为品牌创造了一个愿景，向利益相关者展示了新设计 DNA 下的可能。工具包和指导方针构建了该方法; 为所有潜在的设计问题创建一个参考。这些创造了一种独特的形式、颜色、材料和寻路方法。与此同时，DNA 被创造出来，其核心原则正在现场项目中进行测试和验证。每个符合 DNA 标准的产品都有自己的创新，改善用户体验，建立统一的设计方法，并创造一个以质量和创新闻名的品牌。 执行 DNA 由品牌平台、设计理念和设计元素组成，所有这些都概述了设计、技术和服务的整体和综合方法。设计 DNA 书的指导方针和工具包指导整个 Coloplast 的产品创作。它们通过实现更纯净的形式和简单的图形，为直观、情感共鸣的产品奠定了基础。清晰的接触点颜色指示用户需要与产品交互的位置，为他们提供指导。个人产品的结果是高度创新的，创造了一种以生活方式为导向的方法，具有大胆的、非医学的感觉。一些产品正在生产中，其他产品将在不久的将来发布。例如，一些已经在生产的产品: Sensura Mio 造口袋使用一种中性灰色纺织品，感觉像衣服，补充每一种肤色，在白色衣服下保持谨慎。SpeediCath Compact Eve 的锥形三角形形式对于那些有灵巧问题的人来说很容易打开，如果掉落，也不会滚动。它是直观的路标，包含一个更小，更灵活的手柄和一个集成的尿袋附件来简化教学。多功能导尿管集将导尿管与尿袋结合在一起; 它们结构紧凑，更容易整理，谨慎且坚固 -- 所有这些都不会增加产品成本。 结果 DNA 将设计牢牢地嵌入到 Coloplast 的核心，引入公司内部的文化变革; 并为产品和服务设定新的标准。自设计战略推出以来，创新管道是该公司有史以来最强的，其股价多年来大幅上涨。符合 DNA 标准的产品改变了 Coloplast 与其最终用户的关系; 改善核心体验，满足情感需求，并表现出大多数医疗器械设计中缺乏的同情心。革命性但简单直观的设计给用户信心和独立性，提高生活质量。提供设计更好、以用户为中心的产品，导致 Coloplast 连续四年被评为世界上最高的客户满意度。它还加强了他们在市场上的品牌地位 -- Coloplast 被列为世界上最具创新性的 12 家公司 概要 Coloplast 是一家丹麦医疗公司，其一次性亲密护理产品在造口、控制和伤口护理领域拥有全球市场。该品牌在其产品中应用不当，看起来它们来自三家不同的公司，每家都有自己的身份。他们对医疗保健的消费准备不足，在医疗保健中，患者对他们选择治疗的影响越来越大。最初的简报要求我们在 Coloplast 的产品和包装上应用视觉一致性。我们超越美学，将用户置于每一种体验的中心，生产不仅实用而且美观的解决方案; 具有情感尊严，让用户可以自由地过正常的生活。 活动描述 设计 DNA 定义了一种单一的、大胆的方法，将品牌结合起来，创造一致、可拥有和独特的产品和服务，并具有强大的品牌身份。这个共同的基础确保了 Coloplast 能够实现统一的愿景，为用户和护理人员带来价值和一致性。 DNA 由品牌平台、设计理念和设计元素组成; 所有这些都是设计、技术和服务整体产品体验的关键。这些原则指导创新解决方案的开发，创造标志性的、平易近人的和有目的的形式，提供具有情感共鸣的功能。每个产品本身都是创新的，使用 DNA 来超越功能需求，满足业务需求和用户的情感需求。
Coloplast Design Dna
案例简介：Implementation We began by understanding the brand, interviewing everyone from production technician to the CEO. We spent time with clinicians, nurses and patients to understand current experience and identify areas of opportunity.Design Behaviours distilled core brand values into a common foundation, giving all creators at Coloplast a common approach. Design exemplars created a vision for the brand, showing stakeholders what was possible under the new Design DNA.Toolkits and Guidelines structured the approach; creating a reference for all potential design issues. These created a singular approach to form, colour, material and wayfinding. At the same time, the DNA was created with its core principles were being tested and validated on live projects. Each DNA compliant product is innovative in its own right, improving user experience, building a unified approach to design and creating a brand known for quality and innovation. Execution The DNA is made up of the brand platform, design behaviours and design elements, all of which outline a holistic and integrated approach to design, technologies and services. The Design DNA book’s guidelines and toolkits guide product creation throughout Coloplast. They lay the foundations for intuitive, emotionally resonant products by implementing purer forms and simple graphics. Clear touchpoint colours indicate where a user will need to interact with the product, providing them with guidance.Individual product outcomes are highly innovative, creating a lifestyle-orientated approach with a bold, non-medical feel. Some products are in production and others will be released in the near future. For example, some products already in production:Sensura Mio ostomy bags use a neutral grey textile that feels like clothing, complements every skin tone and is discreet under white clothing. SpeediCath Compact Eve’s tapered triangular form is easy to open for those with dexterity problems, and does not roll away if dropped. It is intuitively signposted, contains a smaller, more manoeuvrable handle and an integrated urine bag attachment to simplify teaching.The all-in-one catheter sets combine a catheter with a urine bag; they are compact, easier to tidy away, discreet and robust - all without increasing product cost. Outcome The DNA embeds design firmly at the heart of Coloplast, introducing cultural change within the company; and setting new standards for products and services. Ever since the introduction of the design strategy, the innovation pipeline is the strongest the company has ever had with their share prices dramatically increasing over the years. DNA compliant products have transformed Coloplast’s relationship with its end users; improving the core experience, meeting emotional needs and showing an empathy otherwise lacking in the majority of medical appliance design. Revolutionary, yet simple and intuitive design gives users confidence and independence, enhancing quality of life. Delivering better designed, user centric products has led Coloplast to have been voted with the highest customer satisfaction ratings in the World for the past four years running. It has also strengthened their brand position in the marketplace - Coloplast has been ranked as the 12th Most Innovative Company in the World Synopsis Coloplast is a Danish medical company with a global market for its disposable intimate care products across ostomy, continence and wound care areas.The brand was poorly applied to its products, which looked like they came from three different companies, each with its own identity. They were underprepared for the consumerisation of healthcare, where patients increasingly have a strong influence on their choice of treatment. The original brief asked us to apply visual consistency across Coloplast’s products and packaging. We looked beyond the aesthetic to put users at the centre of every experience, producing solutions that were not only functional but beautiful; with an emotional dignity that left users free to live their normal lives. Campaign Description The Design DNA defines a single, bold approach that unites the brand, creating products and services that are consistent, ownable and unique with a strong brand identity. This common foundation ensures that Coloplast can deliver on a unified vision, bringing value and consistency to users and care givers.The DNA is made up of the brand platform, design behaviours and design elements; all of which are key for an integrated approach to the whole product experience across design, technology and service. The principles guide the development of innovative solutions creating iconic, approachable and purposeful forms that deliver functionality with emotional resonance.Each individual product is innovative in its own right, using the DNA to exceed functional requirements, address the needs of the business and the emotional needs of users.
Coloplast 设计 Dna
暂无简介
Coloplast Design Dna
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
