本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
案例简介:
案例简介:
ESPN: Animated Game Promos by 2C Creative
案例简介:
ESPN: Animated Game Promos by 2C Creative
案例简介:
暂无简介
ESPN: Animated Game Promos by 2C Creative
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Two of the NBA’s biggest stars have been given the pop art treatment in a series of game promos from ESPN. The Golden State Warriors’ Stephen Curry and the Los Angeles Lakers’ Lonzo Ball are the subjects in a campaign leveraging a look the network initially developed for its social platforms. ESPN called on collaborative partner, 2C Creative with the goal of building provocative spots around actual media quotes about the two NBA point guards. The spots needed to be fun, playful and visually push the limits of sports promos.To accomplish this, 2C played with non-traditional music, fun colors and textures, and found imagery that reinforced the messaging. The agency also steered away from the classically polished broadcast spot, opting to give the animation a grittier pop-art feel that’s typically reserved for online promotion and rarely seen on-air.CreditsESPNVP, Brand Strategy and Executive Creative Director: Jeff GonyoSenior Creative Director: Ryan CampbellSenior Creative Director: Chris McClureSenior Writer Producer: Geoff BirdVP, Sports Management: Seth AderSenior Director, Marketing: Mike KopechManager, Marketing: Pat Butkus2CChief Creative Officer: Chris SloanCreative Director: Marni WagnerGM, Senior Director of Operations: Nikki ColomaLead Designer: Aaron MageeLead Editor: Jesus MartinezAssistant Editor: Williams NaranjoExecutive Producer, Graphics: Bob CobbAudio Engineer: Cesar Haliwa
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息