Unsafe Buildings|活动|广告营销案例【ADGuider广告指南】

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不安全的建筑物

案例简介：格伦费尔大火发生两年后，数千人仍住在包裹着易燃覆层的房屋中，这些覆层违反了火灾法规。格伦费尔联队希望政府确保没有其他人会经历他们所经历的一切，但经常被忽视。因此，在火灾发生两周年之际，异常事件将信息突出显示在不安全的建筑物上，从而产生了巨大的广告牌，要求进行更改。它引发了有关消防安全的全球对话，激发了记者，政客和公众向政府施加压力，要求其确保房屋安全。

不安全的建筑物

案例简介：Two years after the Grenfell fire, thousands were still living in homes wrapped in flammable cladding that broke fire regulations. Grenfell United wanted the government to ensure no-one else would experience what they went through, but were being routinely ignored. So for the second anniversary of the fire, Anomaly projected messages highlighting fire safety issues onto unsafe buildings, creating enormous billboards demanding change. It triggered a global conversation on fire safety, inspiring journalists, politicians and the public to heap pressure on the government to make homes safe.