Time of Decisions - The Soap of Your Choice|短视频|广告营销案例【ADGuider广告指南】

决策时间-您选择的肥皂

案例简介：描述来自客户的简介: 年轻人的政治参与正在下降: 参加选举的年轻人的百分比正在不断下降，并且比任何其他年龄组都要快。年轻人似乎看不到他们在生活和政治上的斗争之间的任何联系。通常现在投票!竞选活动大多忽略了一个简单的观点，即为什么年轻人应该投票。创意执行: 选举节目成了照本宣科的娱乐节目。与当今年轻人相关的经济，社会和政治问题在这四个事件中都有体现，包括大麻合法化，同性恋婚姻，最低工资，双重公民身份，阿富汗战争或解雇保护。这些情节中共有17个主题。演员阵容包括各种类型的名人，例如德国足球明星，电视裁判，模特等等。描述简短/目标的创造性解决方案。做决定的时间: 您选择的肥皂是交互式肥皂剧。年轻人体验到政治决策如何影响他们的生活。故事情节以典型的肥皂剧主题为特色，例如爱情，毒品，失业，性和犯罪，但严格遵循德国议会中代表的五个政党的官方选举计划的论证。在每集的结尾，要求观众投票参加一个聚会，观看五个结局之一。根据各方的立场，结局差异很大。基于这一假设，每个政党都可以完全实现其选举程序。尽可能详细地描述结果。决定时间是在大选2009前的四个星期。超过1.000.000观众跟随这四集。在社交网站上，用户深入讨论了不同的结局。肥皂剧在德国和国外成为新闻话题。

决策时间-您选择的肥皂

案例简介：Describe the brief from the client: Political participation of young people is in decline: The percentage of young adults taking part in elections is decreasing constantly and faster than in any other age group. Young people don´t seem to see any connection between their struggles in lives and politics. Typically Vote now! campaigns mostly miss the simple point, why young people should vote. Creative Execution: Election programs became scripted entertainment. Economic, social and political issues relevant for today’s youth are featured in each of the four episodes, including the legalisation of cannabis, gay marriages, minimum wage, double citizenships, the war in Afghanistan or dismissal protection. A total of 17 topics were featured in the episodes. Playing with the clichés of soap operas, the cast includes all types of celebrities for instance a German soccer star, a TV judge, models and many more. Describe the creative solution to the brief/objective. Time for Decisions: The Soap of your Choice is an interactive soap opera. Young people experience how political decisions can influence their life. Storylines feature typical soap opera topics such as love, drugs, unemployment, sex and crime but follow strictly the argumentation of the official election programs of the five parties represented in the German Parliament. In the end of each episode, viewers are asked to vote for a party, to watch one of five endings. The endings differ significantly according to the position of the parties. Based on the assumption, that each party can realise its election programe completely. Describe the results in as much detail as possible. Time for decisions ran in the four weeks before the general election 2009. More than 1.000.000 viewers followed the four episodes.On social networks sites users discussed the different endings intensively. The soap opera became a press topic in Germany and abroad.