Yulu Bikes' advertisement during the Cricket World Cup struck a chord with the spirited Indian audience by cleverly intertwining the passion for cricket with the everyday challenges faced in ride-hailing services across the country. Depicting the issues of surge pricing, frequent cancellations, and driver unavailability akin to the intense moments of a cricket match, the ad adopted a 'viewer version of cricket commentary.' The use of running commentary in the background added depth, painting a vivid picture of these challenges in the language of cricket. Targeting the daily commuter grappling with the frustrations of unreliable transportation, the film showcased the need for a solution that's easily accessible, dependable, and cost-effective. The ad's surprise element lay in highlighting how a 'miracle' for a cricket enthusiast mirrored the relief for someone seeking escape from the travails of daily commuting. Seamlessly integrating the Yulu Cricket Carnival, the advertisement invited users to participate in predicting match outcomes, offering them a chance to win a Yulu Wynn. This strategic integration further engaged the audience while emphasizing the practicality and relevance of Yulu bikes in addressing everyday commuting woes.