本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
皇家挑战运动饮料: # 挑战接受
案例简介:
皇家挑战运动饮料: # 挑战接受
案例简介:
Royal Challenge Sports Drink: #ChallengeAccepted
案例简介:
Royal Challenge Sports Drink: #ChallengeAccepted
案例简介:
皇家挑战运动饮料: # 挑战接受
暂无简介
Royal Challenge Sports Drink: #ChallengeAccepted
暂无简介
基本信息
- 广告品牌: Royal Challenge Sports Drink
- 发布日期: 2019-04
- 行业领域: 商务服务 , 体育产业
- 媒体类别: 短视频 , 微电影
- 广告语言: 英语
- 媒介平台: 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Royal Challenge Sports Drink today launched #ChallengeAccepted, a campaign that challenges gender-based stereotypes in cricket and spotlights a world of equality that will lead to a better tomorrow both on and off the field. In the film, Mithali Raj, Harmanpreet Kaur, Veda Krishnamurthy from the Indian women cricket team and Virat Kohli come together to say that ‘A day is coming where the world needs to become equal’ and urges fans to accept the challenge to break the barriers in their mind and to see men and women’s Cricket as one game and one team which is not divided by gender. The campaign challenges the belief that women and men’s cricket is not on par because of the perception that women are not as strong, as fast, or as fit as their male counterparts who rally bigger crowds and fanfare. To break the myth Royal Challenge Sports Drink is asking people to support the first ever mixed gender T20 match that the brand will organize with women cricketers and the Royal Challengers Bangalore team.
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善