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艰难的呼吁挽救了生命
案例简介：五名因暴力和持刀犯罪而失去儿子的母亲勇敢地分享了他们的情感故事，这是AMV BBDO发起的一项新运动的一部分，该运动得到了大都会警察局和独立慈善机构Crimestoppers的支持。“艰难的呼吁挽救生命” 希望通过鼓励人们共享信息来防止伦敦的持刀犯罪。该活动承认，可能很难通过电话联系信息-但提醒我们，电话比较困难。在一系列电影中，让、伊冯娜、贝基、洛林和莉莲重温了他们发现自己的孩子被谋杀后不得不打的最艰难的电话。他们鲜明，令人痛苦的故事伴随着每个母亲的镜头，他们的原始悲伤暴露而未经过滤。英国BBDO为犯罪阻止者创建的综合广告，类别为: 公共利益，非政府组织。
艰难的呼吁挽救了生命
案例简介：Five mothers who lost their sons to violence and knife crime have bravely shared their emotional stories as part of a new campaign created by AMV BBDO, supported by the Metropolitan Police Service and independent charity Crimestoppers. ‘Hard Calls Save Lives’ hopes to prevent knife crime in London by encouraging people to share information. The campaign acknowledges that it can be hard to phone in with information – but reminds us that there are harder calls. In a series of films, Jean, Yvonne, Becky, Lorraine and Lillian relive the hardest call they had to make after they found out their child had been murdered. Their stark, harrowing stories are accompanied by footage of each mother, their raw grief exposed and unfiltered. Integrated advertisement created by BBDO, United Kingdom for Crimestoppers, within the category: Public Interest, NGO.
Hard Calls Save Lives
案例简介：五名因暴力和持刀犯罪而失去儿子的母亲勇敢地分享了他们的情感故事，这是AMV BBDO发起的一项新运动的一部分，该运动得到了大都会警察局和独立慈善机构Crimestoppers的支持。“艰难的呼吁挽救生命” 希望通过鼓励人们共享信息来防止伦敦的持刀犯罪。该活动承认，可能很难通过电话联系信息-但提醒我们，电话比较困难。在一系列电影中，让、伊冯娜、贝基、洛林和莉莲重温了他们发现自己的孩子被谋杀后不得不打的最艰难的电话。他们鲜明，令人痛苦的故事伴随着每个母亲的镜头，他们的原始悲伤暴露而未经过滤。英国BBDO为犯罪阻止者创建的综合广告，类别为: 公共利益，非政府组织。
Hard Calls Save Lives
案例简介：Five mothers who lost their sons to violence and knife crime have bravely shared their emotional stories as part of a new campaign created by AMV BBDO, supported by the Metropolitan Police Service and independent charity Crimestoppers. ‘Hard Calls Save Lives’ hopes to prevent knife crime in London by encouraging people to share information. The campaign acknowledges that it can be hard to phone in with information – but reminds us that there are harder calls. In a series of films, Jean, Yvonne, Becky, Lorraine and Lillian relive the hardest call they had to make after they found out their child had been murdered. Their stark, harrowing stories are accompanied by footage of each mother, their raw grief exposed and unfiltered. Integrated advertisement created by BBDO, United Kingdom for Crimestoppers, within the category: Public Interest, NGO.
艰难的呼吁挽救了生命
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Hard Calls Save Lives
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