To introduce its new boxed dinner offering, Cracker Barrel Macaroni & Cheese, Kraft Heinz has rolled out a campaign that pokes fun at all the odd competitions that are out there - everything from dog shows to spelling bees. The two TV spots aim to show that Cracker Barrel's 'award-winning' cheddar is the only thing worth rewarding.CreditsVP/Chief Creative Officer: Ralph WatsonVP/Executive Creative Director: Adam ChasnowAssociate Creative Director, Art Director: Stephanie KohnenAssociate Creative Director, Writer: Mona HasanVP/Director of Content Production: Kate HildebrantSr. Integrated Producer, Video: Annie TurlayProduction Company & City: Hungry Man, LADirector: Milana VayntrubDirector of Photography: Kai SaulLine Producer (Production Co.): Joshua GoldsteinExecutive Producer (Production Co.): Nancy Hacohen and Dan DuffyEditorial Company & City: The Now Corporation, NYEditor: Owen PlotkinAssistant Editor: Matt CorlissEditorial Executive Producer: Nancy FinnPost Production Company & City: Method Studios, LALead Flame Artist: Wensen HoFlame Support: Cecile TecsonFlame Assist: Justin MonnierExecutive Producer: Robert OwensSr. Post Producer: Cara LehrMix Company & City: Lime Studios, LAAudio Mixer: Matt MillerAudio Assist: Peter LapinskiExecutive Producer: Susie BoyajanMusic Company & City: JSM Music, NYComposers: David Wolfert/Joel SimonExecutive Producer: Joel SimonProducer: Norm FelkerTelecine Company & City: CO3, LASr. Colorist: Stefan SonnenfeldExecutive Producer (Telecine): Rhubie JovanovProducer (Telecine): Adam Van WagonerVP/Account Director: Evan RussackAccount Director: Kelly OlechContent Manager: Laurie TewksburyGroup Director, Strategy: Kaylin GoldsteinStrategist: Fabiana BrownJr. Strategist: Katie ShermanSr. Business Affairs Manager: Lisa GilliesJr. Traffic Manager: Katie Hare