Streetvertising|短视频,图文|广告营销案例【ADGuider广告指南】

街道眩晕

案例简介：尽管哥斯达黎加是一个小国，但其首都并不能免除交通堵塞。条件恶劣的小街道，有胡说八道的交通标志，没有名字…… 是的，无名的街道!所有这些都会导致道路混乱。这就是为什么哥斯达黎加是拉丁美洲第三个使用Waze GPS应用程序最多的国家。花40天960小时听它作为一个无条件的副驾驶，试图摆脱交通堵塞。但是哥斯达黎加最大的摩托车经销商Gollo Motors提出了更好的解决方案。我们做了什么？我们使用了Waze编辑器，发现了交通拥堵的未命名街道，并以具有特殊折扣的Gollo摩托车广告命名了它们，24小时后Waze开始听起来像这样: 在400米转到街道: “在10% 折扣的情况下驾驶gollo摩托车没有交通堵塞。” 在800米转到街上: “我们知道你有10个小时的交通堵塞，所以来Gollo买你的新摩托车，享受10% 折扣” 在1.5千米转到街上: “那个交通堵塞从你的生活中偷走了时间，用一辆10% 折扣的新Gollo摩托车把它拿回来” 在100米街上: “你每天在这个交通堵塞中度过两个小时，有了10% 折扣的Gollo摩托车，你只能在1.5公里内持续5分钟“ 在Calle外出: “再见，有10% 折扣的Gollo摩托车的交通堵塞”，我们进行了两个月的活动: 800多条街道被编辑，27% 销售增加，250% Gollo Motors搜索量的增加，在一个130万的国家/地区，900名司机获得了300万美元的收入媒体，投资0美元。我们只是在需要的确切时间传递了一条消息和一个解决方案。哥斯达黎加麦肯为Gollo Motors创建的数字广告，类别为: 汽车。

街道眩晕

案例简介：Despite the fact that Costa Rica is a small country, its capital is not exempt from traffic jams. Small streets in poor conditions, with nonsense traffic signs and WITHOUT A NAME… Yes, nameless streets! All of this causes chaos on the roads. That’s why Costa Rica is the third country that uses Waze GPS APP the most in Latin America. Spending 40 days and 960 hours listen it as an unconditional co-pilot to try to get rid of traffic jams. But Gollo Motors, the largest motorcycle dealer in Costa Rica, came up with a better solution. What we did? We used Waze Editor, found the unnamed streets with traffic jams, and we named them with Gollo motorcycle ads with special discount and 24 hours later Waze started to sound like this: In 400 meters turn onto street: “Drive without traffic jams with a gollo motorcycle with 10% discount.” In 800 meters turn onto street: “We know that you have 10 hours in the traffic jam so come to Gollo for your new motorcycle with a 10% discount” In 1.5 km turn onto street: “That traffic jam stole time from your life, get it back with a new Gollo motorcycle with a 10% discount” In 100 meters stay on Street: “You spend 2 hours a day in this traffic jam, and with a Gollo motorcycle with a 10% discount you will only last 5 minutes” In 1.5 kilometers go out in Calle: “Good bye to the traffic jam with a Gollo motorcycle with 10% discount” For two months of campaign we got: More than 800 streets were edited, 27% increase in sales, 250% increase in Gollo Motors searches, 900k drivers reached in a country of 1.3 million getting us $ 300k in earned media with $0 investment. We just delivered a message and a solution at the exact time it was needed. Digital advertisement created by McCann, Costa Rica for Gollo Motors, within the category: Automotive.