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安全带上学
案例简介：艾米莉正在使用 Snapchat 来吸引青少年注意安全带安全。 与科罗拉多州交通部合作，我们创建了一个社交媒体竞赛，在激发高中精神的同时，也让学生振作起来。我们把 8,000 多个空气清新剂送到丹佛地区的高中。空气清新剂的一面展示了我们账户独特的 Snapcode，另一面有比赛的详细说明。在高中竞争中，每所学校都有自己活泼的地理过滤器供本周使用。目标是什么？成为最以安全带为中心的高中。到本周末，乔治·华盛顿高中是科罗拉多锦标赛腰带的骄傲获胜者，这条摔跤腰带饰有黄金安全带, 现在展示在他们的奖杯盒子里。获得 28,000 多个印象的安全带教育活动成功地惠及了科罗拉多州的青少年，并让他们生成自己的内容和安全信息，同时提醒他们每天系好安全带。
安全带上学
案例简介：Amèlie is on a roll using Snapchat to engage teenagers on seat belt safety. In collaboration with the Colorado Department of Transportation, we created a social media competition that fueled high school spirit while also getting students to buckle up. We sent over eight thousand air fresheners to high schools in the Denver area. One side of the air freshener featured our account’s unique Snapcode, and the other side had detailed instructions for the contest. Playing into high school rivalry, each school had their own spirited geofilter to use for the week. The goal? To be the high school that sent in the most seat belt-centric snaps. By the end of the week, George Washington High School was the proud winner of the Colorado Championship Belt, a wrestling belt decked out with a gold seat belt, which is now displayed in their trophy case. Earning more than 28,000 impressions, the Seat Belt Schooled campaign succeeded in reaching Colorado teens and getting them to generate their own content and safety messaging, all while reminding them to buckle up every day.
Seat Belt Schooled
案例简介：艾米莉正在使用 Snapchat 来吸引青少年注意安全带安全。 与科罗拉多州交通部合作，我们创建了一个社交媒体竞赛，在激发高中精神的同时，也让学生振作起来。我们把 8,000 多个空气清新剂送到丹佛地区的高中。空气清新剂的一面展示了我们账户独特的 Snapcode，另一面有比赛的详细说明。在高中竞争中，每所学校都有自己活泼的地理过滤器供本周使用。目标是什么？成为最以安全带为中心的高中。到本周末，乔治·华盛顿高中是科罗拉多锦标赛腰带的骄傲获胜者，这条摔跤腰带饰有黄金安全带, 现在展示在他们的奖杯盒子里。获得 28,000 多个印象的安全带教育活动成功地惠及了科罗拉多州的青少年，并让他们生成自己的内容和安全信息，同时提醒他们每天系好安全带。
Seat Belt Schooled
案例简介：Amèlie is on a roll using Snapchat to engage teenagers on seat belt safety. In collaboration with the Colorado Department of Transportation, we created a social media competition that fueled high school spirit while also getting students to buckle up. We sent over eight thousand air fresheners to high schools in the Denver area. One side of the air freshener featured our account’s unique Snapcode, and the other side had detailed instructions for the contest. Playing into high school rivalry, each school had their own spirited geofilter to use for the week. The goal? To be the high school that sent in the most seat belt-centric snaps. By the end of the week, George Washington High School was the proud winner of the Colorado Championship Belt, a wrestling belt decked out with a gold seat belt, which is now displayed in their trophy case. Earning more than 28,000 impressions, the Seat Belt Schooled campaign succeeded in reaching Colorado teens and getting them to generate their own content and safety messaging, all while reminding them to buckle up every day.
安全带上学
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Seat Belt Schooled
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