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科罗拉多啤酒
案例简介：广告和设计机构 Cactus 负责奥德尔酿造公司科罗拉多啤酒的所有设计、执行和媒体规划职责，这是该公司有史以来第一个全年营业的啤酒。作为科罗拉多州的独家产品，这种啤酒本月以仙人掌创造的包装和创造性的设计来点燃百年州的骄傲。 该公司创意总监吉姆 · 莫里西说: “我们喜欢奥德尔拥抱创造啤酒的方式。”。“这进一步证明了他们是如何体现科罗拉多独立精神的。” 从 4月开始，一直持续到 6月，奥德尔将在全州大量使用家庭安置。这项工作将跨越柯林斯堡到丹佛，丹佛国际机场内运行特定位置的信息。一些信息将到达怀俄明州和亚利桑那州接壤的州线，让路人知道他们即将进入 “拉格乡村”。 “科罗拉多啤酒是州独家，将在酒吧和餐馆以及酒类商店和体育场供应。 仙人掌偏离了标志性的落基山景观，以向拉格的遗产致敬。该设计干净、大胆，将传统的受啤酒启发的图像与奥德尔品牌肖像结合在一起。红色的配色方案借用了奥德尔叶的标志，为了向当地人致敬，仙人掌在科罗拉多的标志性活动和符号中工作，作为罐子周围的墙纸图案。包装是典型的科罗拉多州，向这个州和所有使它回家的东西致敬。 除了创意和罐头艺术品，Cactus 还为品牌设计了社交组件。 “科罗拉多啤酒的发展对奥德尔酿造来说是一次漫长的旅程，” 该公司的营销总监亚历克斯 · 凯恩指出。“经过一年多的测试批次和试点发布，我们知道啤酒就在我们想要的地方。仙人掌从一开始就是旅程的一部分。我们对他们帮助我们建造的设计和品牌感到兴奋，我们也很高兴向我们家乡的粉丝介绍啤酒。"
科罗拉多啤酒
案例简介：Advertising and design agency Cactus is handling all design, execution and media planning duties for the launch of Odell Brewing’s Colorado Lager, the company’s first-ever year-round lager. A Colorado exclusive, the beer hits the market this month with Cactus-created packaging and creative designed to stoke Centennial State pride. “We love how Odell embraced creating a lager,” said Jim Morrissey, creative director on the account. “It’s further proof of how they embody the independent spirit of Colorado.” Starting in April and running through June, Odell will run out-of-home placements heavily across the state. The work will span Fort Collins to Denver, with location-specific messages running inside Denver International Airport. Some messages will reach state lines bordering Wyoming and Arizona to let passersby know they’re about to enter “Lager Country.” A state exclusive, Colorado Lager will be available at bars and restaurants as well as liquor stores and stadiums. Cactus deviated from iconic Rocky Mountain landscapes to pay homage to Lager’s heritage for the project. The design’s clean, bold look integrates traditional lager-inspired imagery with the Odell brand iconography. The red color scheme borrows from the Odell leaf logo, and to pay homage to the locals, Cactus worked in iconic Colorado activities and symbols as a wallpaper pattern around the can. The packaging is quintessentially Colorado, a tribute to this state and all the things that make it home. Along with the creative and can artwork, Cactus designed social components for the brand. “The development of Colorado Lager was a long journey for Odell Brewing,” Alex Kayne, the company’s Director of Marketing, noted. “After more than a year of test batches and pilot releases, we knew the beer was right where we wanted it to be. Cactus was a part of that journey from the very beginning. We're thrilled with the design and brand that they helped us to build, and we're excited to introduce the beer to fans across our home state.”
Colorado Lager
案例简介：广告和设计机构 Cactus 负责奥德尔酿造公司科罗拉多啤酒的所有设计、执行和媒体规划职责，这是该公司有史以来第一个全年营业的啤酒。作为科罗拉多州的独家产品，这种啤酒本月以仙人掌创造的包装和创造性的设计来点燃百年州的骄傲。 该公司创意总监吉姆 · 莫里西说: “我们喜欢奥德尔拥抱创造啤酒的方式。”。“这进一步证明了他们是如何体现科罗拉多独立精神的。” 从 4月开始，一直持续到 6月，奥德尔将在全州大量使用家庭安置。这项工作将跨越柯林斯堡到丹佛，丹佛国际机场内运行特定位置的信息。一些信息将到达怀俄明州和亚利桑那州接壤的州线，让路人知道他们即将进入 “拉格乡村”。 “科罗拉多啤酒是州独家，将在酒吧和餐馆以及酒类商店和体育场供应。 仙人掌偏离了标志性的落基山景观，以向拉格的遗产致敬。该设计干净、大胆，将传统的受啤酒启发的图像与奥德尔品牌肖像结合在一起。红色的配色方案借用了奥德尔叶的标志，为了向当地人致敬，仙人掌在科罗拉多的标志性活动和符号中工作，作为罐子周围的墙纸图案。包装是典型的科罗拉多州，向这个州和所有使它回家的东西致敬。 除了创意和罐头艺术品，Cactus 还为品牌设计了社交组件。 “科罗拉多啤酒的发展对奥德尔酿造来说是一次漫长的旅程，” 该公司的营销总监亚历克斯 · 凯恩指出。“经过一年多的测试批次和试点发布，我们知道啤酒就在我们想要的地方。仙人掌从一开始就是旅程的一部分。我们对他们帮助我们建造的设计和品牌感到兴奋，我们也很高兴向我们家乡的粉丝介绍啤酒。"
Colorado Lager
案例简介：Advertising and design agency Cactus is handling all design, execution and media planning duties for the launch of Odell Brewing’s Colorado Lager, the company’s first-ever year-round lager. A Colorado exclusive, the beer hits the market this month with Cactus-created packaging and creative designed to stoke Centennial State pride. “We love how Odell embraced creating a lager,” said Jim Morrissey, creative director on the account. “It’s further proof of how they embody the independent spirit of Colorado.” Starting in April and running through June, Odell will run out-of-home placements heavily across the state. The work will span Fort Collins to Denver, with location-specific messages running inside Denver International Airport. Some messages will reach state lines bordering Wyoming and Arizona to let passersby know they’re about to enter “Lager Country.” A state exclusive, Colorado Lager will be available at bars and restaurants as well as liquor stores and stadiums. Cactus deviated from iconic Rocky Mountain landscapes to pay homage to Lager’s heritage for the project. The design’s clean, bold look integrates traditional lager-inspired imagery with the Odell brand iconography. The red color scheme borrows from the Odell leaf logo, and to pay homage to the locals, Cactus worked in iconic Colorado activities and symbols as a wallpaper pattern around the can. The packaging is quintessentially Colorado, a tribute to this state and all the things that make it home. Along with the creative and can artwork, Cactus designed social components for the brand. “The development of Colorado Lager was a long journey for Odell Brewing,” Alex Kayne, the company’s Director of Marketing, noted. “After more than a year of test batches and pilot releases, we knew the beer was right where we wanted it to be. Cactus was a part of that journey from the very beginning. We're thrilled with the design and brand that they helped us to build, and we're excited to introduce the beer to fans across our home state.”
科罗拉多啤酒
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Colorado Lager
暂无简介
基本信息
- 广告战役： #Odell Brewing Co-设计与品牌-50a3#
- 广告品牌： Odell Brewing Co
- 发布日期： 2000
- 行业领域： 烟酒/送礼 , 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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