Strategic brand design agency Bluemarlin has supported Tropical Forest Products in unifying its range of premium honeys with the new brand, Wainwrights Honey. Blending a modern artisan aesthetic with vibrant creative energy, the new identity and packaging design tell a dynamic story of craft, community and commitment.Bluemarlin was tasked with articulating new positioning that reflected Wainwright’s unique place in the market and a harmonious brand approach that united artisanship, delicious flavour and global community. After a comprehensive strategic analysis, Bluemarlin defined a central idea for Wainwright Honey’s brand positioning: The Honey Collective.The sentiment of this idea holds true to the brand’s philosophy and ethos as a company that works with independent, like-minded beekeepers that champion traditional practices around the world to ensure the integrity of the distinctive flavours of these regions are captured. Its products appeal to consumers excited about unique flavours created from the natural flowers and plants of the bees’ habitats as well as those supportive of brands that have a meaningful purpose.The new brand mark establishes the brand with distinct typography that reflects its artisan commitment and British roots. The packaging solution is driven by the creative idea, ‘Tale of Two.’ To powerfully communicate the brand’s compelling story, the Wainwright’s “W” is divided in two