Christmas Flight|短视频|广告营销案例【ADGuider广告指南】

圣诞航班

案例简介：战略为了确保在平安夜飞行的孩子不会错过圣诞节的魔力，我们创造了一种让孩子们惊讶并仍然相信圣诞老人和圣诞节魔力的方式。概要 -为了省钱，一些人在平安夜和家人一起飞行。-他们父母的决定可能会让孩子们错过平安夜的魔力。Latam 航空公司让我们给他们的小乘客一个惊喜。-让孩子们不要错过圣诞节的魔力。结果 -13.433.225 人们通过在线视频-5.133.346 互动联系。-100% 的孩子仍然相信圣诞老人和圣诞节的魔力。活动描述为了确保在平安夜飞行的孩子不会错过圣诞节的魔力, 我们为孩子们创造了一种方式，从他们的飞机窗户向外看，看到圣诞老人带着他的雪橇在一队驯鹿的带领下穿越天空。午夜临近时，客舱长官用一条指示所有孩子从窗户向外看的信息激怒了昏昏欲睡的乘客。就在那一刻，我们将圣诞老人和他的驯鹿的图像投射到云层上，创造了圣诞老人在飞机外飞行的实时效果。图像投影后，机组人员向孩子们分发圣诞老人带来的礼物，使这次飞行成为一次难忘的庆祝活动。执行午夜临近时，客舱长官用一条指示所有孩子从窗户向外看的信息激怒了昏昏欲睡的乘客。就在那一刻，我们将圣诞老人和他的驯鹿的图像投射到云层上，创造了圣诞老人在飞机外飞行的实时效果。图像投影后，机组人员向孩子们分发圣诞老人带来的礼物，使这次飞行成为一次难忘的庆祝活动。相关性因为我们在一个非常特殊的日子里吸引了特定的观众，现场体验让孩子们大吃一惊，并通过品牌向他们介绍了一个神奇的世界。

圣诞航班

案例简介：Strategy In order to make sure none of the children flying on Christmas Eve would miss the magic of Christmas , we created a way for children get amazed and still believe in Santa and the magic of Christmas. Synopsis - In order to save money in their tickets, some people fly on Christmas eve with their families.- Their parents´ decision could make children miss the magic of the Christmas eve. Latam Airlines asked us to surprise their little passengers.- Make children not to miss the magic of Christmas. Outcome - 13.433.225 people reach with the online video- 5.133.346 interactions.- 100% of children who still believe in Santa Claus and the magic of Christmas. CampaignDescription In order to make sure none of the children flying on Christmas Eve would miss the magic of Christmas , we created a way for children look out the window of their airplane and see Santa Claus crossing the sky with his sleigh led by a team of reindeer. As midnight approached, the cabin chief stirred the sleepy passengers with a message instructing all children to look out their windows. At that very moment, we projected an image of Santa and his reindeer onto a bank of clouds, creating the real-time effect of Santa flying outside the plane.After the image was projected, the airline crew distributed gifts brought by Santa to the children, making the flight an unforgettable celebration. Execution As midnight approached, the cabin chief stirred the sleepy passengers with a message instructing all children to look out their windows. At that very moment, we projected an image of Santa and his reindeer onto a bank of clouds, creating the real-time effect of Santa flying outside the plane.After the image was projected, the airline crew distributed gifts brought by Santa to the children, making the flight an unforgettable celebration. Relevancy Because we engage an specific audience in a very special day with a live experience which amazed children and introduced them in a magic world by the brand .