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互动平面广告
案例简介:在迪拜,获得汽车保险报价令人望而生畏。每个经历过它的人都知道收集文件、找到合适的经纪人以及两者之间的等待是多么痛苦、乏味和耗时。我们希望能够将品牌的承诺 “一如既往地轻松” 提升到一个新的水平。有什么更好的方法让客户能够直接从印刷广告中获得报价。直接从广告中进行信息交易。我们定制了一个设备,连接到我们的打印介质上,与 RSA 的服务器通信。这允许客户和潜在客户当场输入他们的详细信息并请求汽车保险报价。只需几分钟,RSA 就会向客户的移动设备发送报价。
互动平面广告
案例简介:Getting a car insurance quote is epically daunting in Dubai. Everyone who has gone through it knows how distressing, tedious and time-consuming the process of collecting documents, finding the right broker, and all the waiting in between is. We wanted to be able to take the brand’s promise “Easy as Ever” to a new level. What better way for customers to be able to ask for a quote – straight from the print ad. Making informational transactions straight from the ad. We custom-made a device, wired onto our print medium which communicated with RSA’s servers. This allowed customers and potential clients to type their details and request for a car insurance quote, on-the-spot. In mere minutes, RSA sends a quote to the customer’s mobile device.
Interactive Print Ad
案例简介:在迪拜,获得汽车保险报价令人望而生畏。每个经历过它的人都知道收集文件、找到合适的经纪人以及两者之间的等待是多么痛苦、乏味和耗时。我们希望能够将品牌的承诺 “一如既往地轻松” 提升到一个新的水平。有什么更好的方法让客户能够直接从印刷广告中获得报价。直接从广告中进行信息交易。我们定制了一个设备,连接到我们的打印介质上,与 RSA 的服务器通信。这允许客户和潜在客户当场输入他们的详细信息并请求汽车保险报价。只需几分钟,RSA 就会向客户的移动设备发送报价。
Interactive Print Ad
案例简介:Getting a car insurance quote is epically daunting in Dubai. Everyone who has gone through it knows how distressing, tedious and time-consuming the process of collecting documents, finding the right broker, and all the waiting in between is. We wanted to be able to take the brand’s promise “Easy as Ever” to a new level. What better way for customers to be able to ask for a quote – straight from the print ad. Making informational transactions straight from the ad. We custom-made a device, wired onto our print medium which communicated with RSA’s servers. This allowed customers and potential clients to type their details and request for a car insurance quote, on-the-spot. In mere minutes, RSA sends a quote to the customer’s mobile device.
互动平面广告
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Interactive Print Ad
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