Royal Caribbean has revealed a new brand campaign ‘This is How to Holiday’. In a departure from previous years, Royal Caribbean will invest heavily in digital and VOD advertising to ensure target audiences are reached more frequently with messaging relevant to them. Devised by advertising agency Hometown, the campaign includes bold language to overcome the misconceptions around cruise and inspire the new-to-cruise audience to consider a Royal Caribbean cruise as a new option for their holidays.The campaign will run across digital, social, video-on-demand and radio featuring voiceovers from Jenna Coleman in the UK and Amanda Byram in Ireland. In addition, there will be a heavy digital and static outdoor presence across the UK and Ireland in high footfall areas including major train stations alongside strong support from trade partners with campaign collateral featuring in-stores and online.CreditsDirector: Simon Labbett / HometownCreative Director: Simon Labbett / HometownCreative Team: Gabriella Old / Ben Rutherford / Maggi Machado / HometownProduction Company: UNITProducer: Tim PageEditor: Scott Ryan / UNITSound: UNITPost: ZONEStrategic Planner: Don Larotonda / HometownAccount Director: Linn Frost / HometownAccount Manager: Rosie Huggon / HometownTypographer: Sonia Roya Peguero / Hometown